Attention and emotion are the forces that drive memory encoding into the brain – exploiting it could help turn the fortunes of publishers around, writes Dominic Mills. Plus: ignoring GDPR.
Showing 1101-1110 of 4,067
More Press articles
Following the publication of a new study from Newsworks, Brian Jacobs explains why media planners should take note.
As the industry welcomes its new audience measurement currency, now is the time to harness the power of published media, write the chief executives of Newsworks and Magnetic, Vanessa Clifford and Sue Todd.
The daily market was up 0.7% between February and March, but was down -7.6% year-on-year. Meanwhile, the Sunday market had a tough month with no gains from any title.
For the first time publishers and advertisers can see audience delivery across all platforms – including mobile, tablet, desktop and print.
For the first time publishers and advertisers can see audience delivery across all platforms – including phone, tablet, desktop and print.
February was a challenging month for national press, with across the board year on year falls in circulation
Max Mosley’s reputation is in tatters, Tom Watson has suffered serious collateral damage, and Impress is now formally a joke regulator, writes Raymond Snoddy. So what happens next?
Elizabeth Fagan, the MD of Boots, said ISBA would take a stronger role tackling digital accountability, viewability and verification, agency and client alignment, and data privacy.
Innovators working in the media research community were celebrating on Wednesday (28 February) at the 2018 Media Research Awards, hosted by Mediatel in partnership Future Thinking.