The Daily Mail’s ludicrous headlines are the product of a commercial strategy to entice elderly readers – but the demographics are changing, and at some point the newspaper will have to modernise its editorial stance.
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Proving that shaking the begging tin works, the Guardian now has 500,000 regular paying ‘supporters’, made up of members and subscribers across print and digital.
Raymond Snoddy reports from the IPSO Road Show, where editors and media experts discussed the future of independent self-regulation of the press.
Quality market titles the Financial Times and the Guardian, alongside Metro’s UK footprint, led the daily market in September and were the only newspapers to record an increase in circulation over the period.
While the Facebook and Google duopoly continue to dominate the headlines, Wolfgang Blau warned publishers to pay attention to the ‘under-reported’ Chinese-owned internet if they want to truly compete and survive on a global scale.
The chief executives of Newsworks and Magnetic, Vanessa Clifford and Sue Todd, argue that it’s time to reassess the building blocks of media planning and review industry preconceptions about published media.
The board of Future Publishing has announced that Peter Allen will step down as chairman after six years in the role.
From gaining the creative agency buy-in for a programmatic era, to the lurking threat of brand safety ‘black holes’, senior experts from around the media industry had a lot to talk about at dmexco 2017. David Pidgeon reports.
August 2017 latest ABC data shows mixed fortunes for the newspaper market.
As Richard Desmond looks to sell the Express titles to Trinity Mirror, Raymond Snoddy examines what the deal will mean for the billionaire businessman and the struggling newspaper industry he’s ready to leave behind.