More Press articles

Re-establishing print as a viable advertising medium has got newspaper publishers on a mission – but what will it take to win back the adspend?

Do media planners suffer from ‘printism’ – a bias, or discrimination against, print? Trinity Mirror Solutions’s James Wildman certainly thinks so – and wants to reposition print to make it fashionable once again.

Shared risk, shared reward – should newsbrands be working in partnerships to ensure their survival?

We absolutely need to steel ourselves to compete, but we also need to know when to partner, writes Trinity Mirror’s Piers North

Better judgement and greater commitment to print will ensure its survival, writes Raymond Snoddy

To mark the launch, the i will be free of charge in Northern Ireland from launch date until Friday 13 May. There will also be on the street distribution in key local areas such as universities, railway stations and bus stations.

Citing a “below expectation” circulation, The New Day will go to print for the last time on Friday 6 May.

The one thing media owner trade bodies should avoid is picking fights with other media, writes Dominic Mills.

Hearst US’s Hayley Cochrane is to join the publisher’s UK team as head of digital sales.

The latest adspend figures may have set alarm bells ringing for UK newsbrands – but Warc analyst James McDonald says the longer-term picture is much less severe.