It’s dangerous for a free newspaper which targets readers purely on the basis of their location to be so overtly political, writes Dominic Mills – and ad revenues will be the first casualty.
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15 million Brits are twice as likely to visit newspaper websites in the final two weeks before the General Election on 8 June, according to a new study by Teads.
It was only supposed to last four weeks but is still going strong almost one year on. The New European’s editor Matt Kelly tells Ellen Hammett what’s next for the newspaper that proved you don’t always need a long-term plan.
The idea of factoring in a ‘Trust Quotient’ score when deciding where to place ads has been mooted. Here, Newsworks’ Denise Turner explains how we should approach the concept.
If no news is good news, then April was a good month for national newspapers – with no significant changes to report.
It may not be as exciting as reporting on the chaos in Washington, but there’s no shortage of robust political reporting in the UK – despite the bias. By Raymond Snoddy.
The media industry has been warned to get its house in order ahead of the launch of the new currency for published media early next year.
As MacKenzie leaves the Sun, does this signal an end to the excessively rude in popular British journalism – or is Murdoch simply having a clean-up ahead of Ofcom’s decision on 21st Century Fox’s Sky bid? By Raymond Snoddy.
Helen Rose, head of insight at the7stars, discusses the findings of new research uncovering what the new world of filter bubbles means for brand discovery.
March was a reasonably static month for newspaper circulations with most dips and gains very slight compared to February. The yearly picture was much worse for many titles, however.