You’d be forgiven for thinking the fake news phenomenon is driven only by Trump propagandists, but it’s a problem dished out by UK newsbrands too – albeit in a less sinister guise – says BuzzFeed’s political editor at AWE 2017.
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Amid a sea of declines, The Times is continuing to do something right, with both its daily and Sunday editions managing to increase their circulations over the year, according to the latest ABC results for February.
Tomchak joins from Number 10 where he has led digital marketing for the Prime Minister and Cabinet Office.
At Newsworks’ Shift 2017 professor Patrick Barwise helped lead a strong case for evidence-based marketing decisions. Can it change the way advertisers view newsbrands?
Between January and December 2016, just two national newsbrands had a readership dominated by print – with the majority of readers now accessing news content via mobile.
According to the latest ad blocking report from the IAB, the proportion of British adults currently using ad blockers has remained at 22% for the last year.
Newsworks picked up three awards as ITV, MTM, Trinity Mirror Solutions, BBC World Service, MEC UK, Metro and MailOnline are all crowned category winners.
The Observer, Sunday Times and Sunday Telegraph all managed to increase their circulations over the year – the only titles in the market to do so.
The latest ABC results for the July – December 2016 period charts all the trends for the consumer magazine market. Here, industry experts digest the findings.
Publisher Hearst was a shining star in an otherwise poorly performing market, with three of its titles managing to record both period and yearly increases in circulation during the July to December period.