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Exclusive: In worst case scenarios, for every pound an advertiser spends programmatically on the Guardian only 30 pence actually goes to the publisher.

Guardian News & Media partners with iProspect to deliver a new data proposition – introducing premium publisher audience targeting to the programmatic marketplace.

Thirty years ago this month the UK media industry was getting excited about the launch of the Independent – and plans for a host of other new newspapers, writes Torin Douglas

The case of Big Sam is the latest example of the power of an original, painstaking piece of journalism, writes Raymond Snoddy.

Bauer Media Group has posted the second-highest turnover in its company history for 2015, with sales of EUR 2.316 billion (£1.99 billion).

In a briefing to Ministers, the NMA said that the value chain of digital news is no longer sustainable and has become “wildly out of step with the contribution that each player makes”.

Should publishers always follow what algorithms tell them? ELLE’s editor-in-chief Lorraine Candy doesn’t think so – and said her creative team is much more likely to trust human intuition over data.

Newspapers may have built their success on the printed word, but there is a clear future embracing video.

Jane Wolfson, currently head of commercial operations, has been promoted to director of Hearst Made, the publisher’s content marketing division.

News UK, the publisher of The Times, Sunday Times and The Sun, is experimenting with its paywall by making some of its archived content available to non-paying subscribers.