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Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.

The Express’ Jane Putley will join as head of news, while ITV’s Donia Dacey is to become News UK’s head of solutions.

Perhaps as a result of the election, May was a reasonably stable month for national newspapers – with a rare sight of (very modest) growth in the Sunday market. Here are Newsline’s key take-outs.

The publisher of the London Evening Standard, The Independent and i has appointed Scott Deutrom to the newly created role of chief digital revenue officer.

The appointments of PHD’s Emma Callaghan and Bauer Media’s Darren Coomansingh are the latest in a long line of hires made since James Wildman took over as chief revenue officer a year ago.

Sitting alongside Dennis’ portfolio of technology sites – IT Pro, Cloud Pro and Expert Reviews – Alphr promises a “unique and provocative” voice in the UK market, covering technologies which are changing consumers’ lives.

May, who takes over from David Hellier who is leaving after just eight months in the role, has been head of communications for the Institute of Directors since August 2013.

However, the consumption of traditional media – including newspapers, magazines, TV, radio and cinema – fell between 2010 and 2014, directly because of competition from the internet.

We should be very wary of the home office’s plans to give Ofcom the power to vet programmes before they are broadcast, warns Raymond Snoddy.

The general election saw local media set a new benchmark for content delivery and discovery, writes Johnston Press’ Paul Napier.