There were some hefty declines in the women’s lifestyle magazine market for the January to June period; however, Cosmopolitan managed to buck the trend and reported a stand-out yearly increase to its circulation.
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The first half of 2016 recorded a mixed bag of results for the Home Interest market, but overall it was a better performance than the previous period.
The Spectator Group performs well, as Private Eye and The Week maintain steady sales.
Signalling a tough period for the women’s weekly market, all titles recorded combined print and digital declines between January and June 2016 – with just one seeing a small uplift over the year.
Although most titles still boast extremely healthy circulations, not one title witnessed any growth – in part, perhaps, due to the absence of Christmas TV viewing.
In a market of declines and only marginal gains, Hearst’s Esquire has recorded a boost in circulation of more than 10% in the first half of 2016.
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