New audience figures released by Newsworks show that online national newspaper websites attracted record levels of activity in the opening days of the Olympic Games.
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New research from Newsworks shows that 78% of all adults consumed newsbrand content around the time of the Olympics.
Bryan Scott, marketing communications director at Metro,on why many brands are now ensuring that mobile is not just part of their marketing mix, but core to their purpose….
The National Readership Survey (NRS) has confirmed that NRS PADD (Print And Digital Data) – its new dataset of combined print and website readership figures – will launch on the 10 September.
Google is running a series of print ads in a bid to demonstrate that online ads are more effective.
Glossy Girl & Paper Boy review the latest ABC Consumer Magazines and National Newspaper data, as well as today’s NRS figures…
The overall daily newspaper market was down -9.3% YoY and -1.3% PoP in July, however, a number of titles posted increases in the month.
In the latest NRS release for the July 2011 to June 2012 period, the Sunday red-tops posted the most positive results, even with the addition of The Sun (Sunday), which has reported a readership figure for the first time.
In the latest ABC Consumer Magazines release, for January to June 2012, 62 titles (excluding groups) reported digital figures – up from just 17 titles in the same period last year.
To get a real picture of how the consumer magazine market is holding up, Newsline asked AdConnection, Arena Media, Maxus, Carat and MPG Media Contacts for their views.