It was a case of unlucky Friday 13 for the Sun as sales dropped by 135,000 due to the combination of a “wrapped” front cover, the first in the newspaper’s history, and a recent 10p price rise.
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June 2011 saw the daily newspaper market down -7.8%, with once again only i posting an increase: the independent morning daily increased its circulation by 99,432 (a growth of 57.4%).
Raymond Snoddy says that the latest advertising spend figures are certainly good news for most, but its at the local level where some of the most positive developments are taking place, and not in the area you might expect…Great news from Nielsen – advertising spending is up, up and up on every available medium. Well,… Continue reading Growth in global ad spend is industry’s “crumb of comfort”
According to reports in The Telegraph, the Guardian is expected to publish details of a £45 million loss over the financial year to the end of March, along with job reductions, in the next few days.
Research launched today by IPC Media has found that magazines drive consumers towards purchase, are highly engaging and trusted, and are the medium most likely to hold consumers’ sole attention.
Abba Newbery, director of advertising strategy at News International Commercial, looks at what lies in store for newspaper advertising…
The Mail Online is looking to open itself up to a global audience, and could soon begin operations in Toronto, Delhi and Sydney in an attempt to expand digital content.
A study released by GroupM this morning have estimated that despite an overall rise in advertising spend in the UK, television and radio ad revenue is set to fall by around £350 million this year.
Following the announcement that Rupert Murdoch will be splitting News Corporation in two, the Wall Street Journal is set to be re-branded as WSJ.
Raymond Snoddy says News Corp shares were up 8% on the mere prospect of a demerger and there could be a further modest rise when the deal is actually completed. If you can add say 10% to the value of a multi-billion corporation by what is little more than a paper transaction why on earth would you not do it?