Agencies and advertisers need to “push back” on “the flood of money” going into social and untrusted environments, according to sales leaders.
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With the election now likely to be in November, some important pending legislations that could benefit the media industry still stand a chance.
The company has also promoted Sammie Eales as it looks to enrich its commercial data offering.
The Daily Mail’s commercial arm announced strategy to target the 13m gamers in its extant audience for new content.
Event at RNCM takes place three weeks ahead of London conference.
This will be the first election when we have blatantly politically biased TV channels. How Ofcom handles due impartiality this year is certain to be picked apart by the industry.
The publisher ad platform’s head of regional agency sales shares his dream Glastonbury line-up and the advertiser he would love to work with.
Waterson has served as interim editor-in-chief since February.
Media agency Starcom’s chief strategy officer Dan Plant is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance. (Partner content)
The UK ad market grew by 6.1% overall but declined 1.2% in real terms, with online accounting for more than three-quarters of spend.
