In a new manifesto, the News Media Association is urging the next government to take urgent action on five key policy areas affecting the industry.
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Salesforce’s media lead, Neil Robinson, laid bare key challenges to the industry in a recent webinar hosted by The Media Leader that discussed how advertisers and media owners risk “leaving money on the table”.
Good Housekeeping’s managing director shares what clients are most excited about and why you should give your boss a break.
With search traffic at risk, some publishers, like The Times, are focusing on “building the brand relationship”.
Take a wider view of the industry beyond the daily headline and you will see the future is bright. We don’t appreciate this enough and should say it more often.
Amazon’s audiobook service Audible’s three-phase disruptive campaign for its title 1984 that “no page was left unturned’ in the campaign.
Google announced significant changes to its search experience through the integration of AI-generated search results. Publishers say they were not consulted and their business models are at risk.
Harmsworth Media CEO shares what he wanted to be as a child, and what he would change about his job.
US trade body The Association of National Advertisers has called on brand marketers to tighten up media agency contracts and introduce auditing of so-called principal media sales to prevent conflicts of interest.
We’re stuck in a cycle of performative media — where we breathlessly perform for algorithms. It’s unsustainable, writes the editor-in-chief.
