The majority of British viewers have tried ‘dual screening’, with 86% of smart device owners having used their phone, tablet or computer while watching TV, according to new research unveiled today by Red Bee Media.
More Research articles
The Future Foundation’s James Murphy and Richard Nicholls on how the disappearance of devices and furnishings re-defines human space and re-shapes buying behaviour.
James Smythe, Culture of Insight, analyses a post-Olympic poll – generally great news for our great country – but wonders whether London 2012’s legacy for most people will be as a shining benchmark against which everything will now seem to be rather disappointing…
Ronja Damian of IPSOS MediaCT considers the opportunities and threats around the gaming market…
Alice Dunn, marketing executive at Kantar Media, looks at people who use music-streaming websites (Spotify in particular) and why they’re an interesting and lucrative target for marketers…
According to Informa’s new mobile consumer survey, smartphone users are generating an ARPU that is 32% higher on average than non-smartphone users in the UK.
comScore and Arbitron, the radio ratings company, have announced plans to develop a five-platform measurement initiative, which aims to provide a view of changing consumption of video, audio and display content across radio, television, PCs, smartphones and tablets.
The Future Foundation’s Josh McBain and Patrick Fagan on why Consumer Capital promises better informed, more confident shoppers and a greater commercial transparency all round…
Alice Dunn, marketing executive at Kantar Media, reveals interesting insights about social networkers, who are 26% more likely than the average internet user to find ads helpful…
New audience figures released by Newsworks show that online national newspaper websites attracted record levels of activity in the opening days of the Olympic Games.