US consumers viewed more than 8.3 billion video ads in March, according to new data from comScore.
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2011 was the first year that global consumer spending on media content, apps and services for mobile phones broke through the $100 billion barrier. According to the latest Global Mobile Media Forecast from Strategy Analytics, consumers are expected to increase this spend on mobile media* by a further 13.4 % from $121.8 billion in 2011 to $138.2 billion in 2012.
Cross-screen viewing can drive purchase intent for a brand by 72%, according to new research conducted by Nielsen for mobile video advertising company AdColony.
According to new research from Viacom, there is a new phenomenon called ‘Tabletomics’ – the behaviours and emotions resulting from the use of a combination of tablets, media, technology and creativity.
Mike Baker, CEO of the Outdoor Media Centre, announced the findings of a study conducted for the OMC by ICM Research and On Device Research (ODR) at an event in London this morning.
Whether to check emails or to look up programme or product information, watching TV while using a tablet or smartphone is more common than not according to a Q4 2011 Nielsen survey of connected device owners in the US, UK, Germany and Italy.
Alice Dunn, marketing executive at Kantar Media, reveals key insights on upmarket British holiday-makers…
UKOM has signed a new three year deal with comScore from 2013. The online media measurement company will end its current contract with The Nielsen Company.
Neil Taylor from Channel 4 gave delegates at MediaTel Group’s Youth, Media & Technology event an exclusive look at the latest UK Tribes research yesterday.