Research launched today by IPC Media has found that magazines drive consumers towards purchase, are highly engaging and trusted, and are the medium most likely to hold consumers’ sole attention.
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Figures released today have shown that 54% of viewers used a second screen during Euro 2012 matches.
UK advertising expenditure remains steady despite turbulence in the global economy. Figures from the Advertising Association and Warc showed an increase of 1.1% in ad spend during the first quarter of 2012.
Latest research from YouGov’s Mobile Wallet tracking study reveals that awareness of “contactless technology” in mobile payments continues to increase…
Alice Dunn, marketing executive at Kantar Media, gives an insight in to music fans ahead of an exciting summer…
Thinkbox reveals its new “Screen Life” research, which demonstrates how TV benefits from second screens.
Over 26bn videos were streamed in the United States by 163m unique viewers on YouTube, with an average of just over 160 streams per viewer of videos on the site.
Belinda Beeftink, IPA associate director, on changes to consumer behaviour in light of the recession – as revealed by TouchPoints data…
The Future Foundation’s Jason Mander on why London 2012 will be the most networked, social and digitally enhanced set of Games experienced to date…
Babita Earle, digital strategy director GfK NOP, on why FMCGs should be paying attention to mobile…