New research from Newsworks shows that 78% of all adults consumed newsbrand content around the time of the Olympics.
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The UK public have felt increasingly more proud, patriotic and happy about Britain hosting the Olympics as the 17 days of the Games progressed. Their excitement towards the forthcoming Paralympics has also intensified during the Olympics, but positivity towards sponsors has fluctuated, according to the official research provider to London 2012, Nielsen.
The Future Foundation’s Jason Mander gives an insight into the behaviour of Facebook fans who “like” a brand…
Ipsos MORI’s Tom Cross says people aren’t glued to just one device anymore, and so attention might not always be on the TV, but the second screen can make their viewing more interactive, involving and exciting. …
Faced with a fragmenting digital environment, brands are once again questioning the power of online display for their brand campaigns. Guy Turton, senior researcher, Media and Digital Practice, Millward Brown, examines the latest findings and discovers a surprising renaissance in online display advertising…
The National Readership Survey has developed a series of infographics, the first of which (below) details the readership of newspapers and magazines on tablets and e-readers.
Alice Dunn, marketing executive at Kantar Media, says: “With sport at the forefront of people’s minds this summer, understanding and targeting those most interested in sport could prove lucrative for the canny marketer”…
The NFC retail payments market is expected to be worth more than $180 billion globally by 2017, according to Juniper Research.
BARB is about to integrate its web TV meter into the next 500 homes within its core panel.
Futurescape research shows that television broadcasters are divided over their social TV strategy – do they partner with Facebook and Twitter? Or invest in social TV start-ups and build their own platforms for more control?