Connected TV owners in the US are over three times more likely to be regular users of internet services on their TVs than those in Europe, according to new research from Strategy Analytics.
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Ahead of Facebook’s IPO today, Gigaom has looked at how other recent digital media IPOs have fared.
Ahead of Facebook’s IPO tomorrow, here are 10 key facts about the social network from Experian Hitwise:
The increasing impact of smartphones on how consumers interact with companies looking to market their products and services is revealed today by a report showing that over one third (36%) of UK consumers now read marketing emails on their mobile devices. This rises significantly to over half (55%) of 18-34 year olds.
Jamie Riddell, creator of BirdSong: Social Media Reconnaissance, uses the new BirdSong system to analyse Clinton Cards Twitter account…
InMobi, the largest independent mobile advertising network, and Mobext, the mobile marketing network of Havas Digital, released the results of their global consumer research, The Role of Tablets in the Consumer Sales Journey, at an event in London this morning.
An extensive new study, covering 19,000 consumers and 153 senior decision makers from global retailers has been released today by payment processor WorldPay.
As consumers a) realise their increasing ability to monitor prices and promotions in real-time b) sustain acute price sensitivity across all their purchasing portfolios and c) love scoring great deals, brands are beginning to use gamification – the application of game design mechanics in arenas outside of gaming – to increase consumer engagement.
New IPA TouchPoints4 survey data launched today reveals the extent to which the recession and new developments in technology have affected the way in which we are spending our daily lives. We are now spending more time at home, tightening our belts and multi-tasking our media consumption.
Location-based services (LBS) have topped the global league as the mobile feature set to grow the most, after world leading insights consultancy TNS revealed over 60% of those that don’t yet use the service globally want to start using them.