Babita Earle, digital strategy director GfK NOP, on why FMCGs should be paying attention to mobile…
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Latest research from the Strategy Analytics Digital Home Observatory (DHO) service claims that many smart TV owners are frustrated by slow user interfaces and complex registrations processes.
The global mobile advertising market is valued at $5.3 billion (€3.8 billion) for 2011, according to the IAB Mobile Marketing Center of Excellence, IAB Europe and IHS Screen Digest.
Ahead of this weekend’s Jubilee, Alice Dunn, marketing executive at Kantar Media, gives an insight into British holiday-makers…
Mary Meeker, the Kleiner Perkins Caufield & Byers analyst, has released her latest presentation (link included) ‘About The State Of The Web’.
Scott Thompson uses Starcom MediaVest Group’s ECHOscreen tracking tool to look at the mentions of the Eurovision competition on Twitter…
IAB Europe results from its Mediascope Europe survey shows that Europeans are more connected than ever, with 462.9 million Europeans online across 28 markets.
MPG Media Contacts’ latest research looks at attitudes to the Jubilee, including celebrations and advertising…
The new UKOM Nielsen Hybrid was officially launched to the research industry this morning at the IAB. James smythe, general manager at UKOM made it clear from the outset that this was “not just about research tinkering… It answers a specific question”.
Steve Smith, head of thought leadership at Starcom MediaVest London, looks at the success of different brands at driving emotional engagement through Facebook content…