More Research articles
Neil Taylor from Channel 4 will be premiering an exclusive look at the latest UK Tribes research at MediaTel’s Youth, Media & Technology event next week.
All good things come in threes, so why should media research be any different?
The Future Foundation’s Heather Corker reveals key insights about mobile and social shopping, which are both gaining momentum…
Advertising on mobile devices rocketed by 157%* in 2011, to a new high of £203.2 million, according to the annual IAB and PwC mobile advertising spend study.
Kantar Media gauges UK reaction to the new Sunday paper…
A new survey by TV Licensing shows that 46% of 18 to 24 year olds are ‘chatterboxing’ – watching a programme on television while talking to others about it online, normally via a social media platform and a second screen.
Even with a vast amount of free content available, tablet owners aren’t opposed to paying for the media they really want.
The UK ‘paid for’ product placement market is valued at £9.7 million to £29.1 million, according to NMG Product Placement.
This year’s State of the Media Democracy Survey provides a ‘reality check’ on how UK consumers, across the generations, interact with media, entertainment, advertising and information and what their preferences might be in the future, according to Deloitte.