John Carroll, senior director at Ipsos MORI, reveals key insights about the new Sunday edition of The Sun…
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Total TV advertising revenue in the UK increased by 2.2% in 2011 to reach a new record high of £4.36 billion, according to full year revenue figures provided to Thinkbox by the UK commercial TV broadcasters.
Ashley Underwood, senior strategy executive at TGI, explains why chocoholics are more likely to be tempted by products they have seen advertised…
James Whitmore, managing director at Postar, wonders whether we have forgotten the value of brands? Are we so dazzled by the short-term, the data and the noise that we have lost sight of the bigger picture?
The results of the IAB’s Customer Conversion Journey research in the automotive sector illustrate the relationship between exposure to different online activities including display advertising, sponsored search, natural search and buzz – and site visitation and online conversions.
New research from Nielsen’s US Digital Consumer Report released today reveals that 29% of smartphone owners use their phone for shopping-related activities. Top activities among mobile shoppers include in-store price comparisons (38% of mobile shoppers), browsing products through their mobile web or apps (38%) and reading online product reviews (32%).
The top 25 media influencers in UK’s digital technology space in 2012 have today been named in The Tech Influence 25, a report by Propeller and Cision.
Richard Nicholls, The Future Foundation, gives an insight into how the family has adapted in response to changing social and economic conditions…
Dan Brilot, media consulting director at YouGov, reveals key insights about the connected TV market, which signal a significant change over the course of 2012…
Ipsos’ Adam Sheridan says 2009 marked a seminal year for UK theatrical releases, ushering in the experience of digital 3D projection…