Becky McQuade (BskyB) and Anne Mollen (Cranfield School of Management) think we might be…
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Online video is winning brands credibility and kudos with consumers, according to new research from Specific Media, with brand interest levels and positive associations being built as a result.
Social media is the flavour of the month for advertisers, according to Starcom MediaVest Group’s Jim Kite.
Torin Douglas posed the question “how are the JICs coping?” at MediaTel’s Future of Media Research event on Friday.
Steve Smith, head of thought leadership at SMV Group, explains why supermarkets need to think about pleasure, not just price…
One of the biggest opportunities for advertisers at the moment is one to one communication with a consumer, according to Chris Worrell, European research director at Specific Media.
Torin Douglas rounded-up MediaTel’s Future of Media Research event on Friday by asking the panel what they think 2012 (and beyond) holds for the industry.
Chris Worrell, European research director at Specific Media, looks back at MediaTel’s Future of Media Research event and explains why lots of data creates lots of questions…
Bringing data sets together will become the holy grail, according to ITV’s head of commercial research & insight Sarah Messer.
What is the difference between research and data? That was the opening question put to panellists by Torin Douglas at MediaTel Group’s Future of Media Research event on Friday.