Channel 4 has announced Lyle’s Golden Syrup and Dr. Oetker as the broadcast sponsors of the 2017 Great British Bake Off, set to return to screens this autumn for the first time since being poached from the BBC.
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While gender and lower female pay have received most attention, the new BBC salary list suggests that ethnic diversity is also an issue, writes Raymond Snoddy.
An extraordinarily bleak picture is being painted for the future of ad agencies, writes Dominic Mills – and things look similarly stark for UK TV ad revenues. Are these just bumps in the road, or forks to whole new worlds?
McCall replaces Adam Crozier who stepped down at the end of June after seven years at the helm of the UK’s biggest free-to-air commercial broadcaster.
Time Inc. UK’s recently launched TV production arm, TI Productions UK, has secured its first commission – a 30 minute documentary for BBC Three.
Channel 4’s corporation revenue reached a record £995 million in 2016, according to its latest annual report. However, the broadcaster made a pre-tax loss of £15 million after dipping into cash reserves.
From 18 July, Sky Sports is expanding its service with 10 new channels – including dedicated channels for Premier League football, cricket, golf and Formula One – at no extra cost.
New research from Thinkbox, YouGov and House 51 reveals a direct correlation between TV sponsorship and building brand affinity.
The new investment, delivered as a result of savings across the BBC, will see the annual children’s budget reach £124.4 million by 2019/20, up from £110 million today.
The direction of travel in media and advertising has undoubtedly been towards video. Now, in video, the direction of travel is towards TV. Thinkbox’s CEO Lindsey Clay looks at what’s happening.