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Wednesday night saw Lord Sugar’s band of super-enthused vendors of tat secure the 9pm slot for the fourth consecutive week as the marketing masterminds tackled the daunting domain of children’s literature.

After losing the initial battle to BBC One’s bleak-fest, the following weeks saw the prime time audience come to its senses and returned to the light-hearted brand of murder they knew and loved.

The latest Mediabug report from Decipher suggests that set-top boxes are able to reach new audiences “previously resistant” to purchasing digital entertainment via mobiles and tablets.

Returning after a two year absence with a notably shrunken fan base and the most random cameo ever, last night saw Doc Martin (9pm) come to an end with a spot of light-hearted kidnapping and bondage.

After 43 long days of hard tackles, sore losses and patriotic binge drinking, Saturday finally brought an end to the 2015 Rugby World Cup as London’s Twickenham Stadium played host to the thrilling clash.

For the third week in a row BBC One’s The Apprentice (9pm) sauntered along and secured Wednesday night’s prime time slot with ease.

There are enough meaningful developments from alternative news organisations to cement a profitable future – but challenges remain.

For the umpteenth time in its current run, Monday night saw Doc Martin (ITV) steal away the 9pm slot from its competitors, although this time the irritable medical practitioner had a little help from a friend.

Just for a bit of a change, the past weekend saw BBC One’s lighter-than-Aero weekend clap-along Strictly Come Dancing excitedly foxtrot all over the competition’s face, racing to the top of both Saturday and Sunday’s schedule.

Last night saw BBC One bring an end to yet another series of emotional genealogy show Who Do You Think You Are? (9pm) as stage legend and Vicious-enabler Frances de la Tour took her spin on the world’s gloomiest roller-coaster.