Holistic multi-platform TV campaign management is a reality, while programmatic barriers are breaking down, discovers John Moulding.
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The use of ‘dynamic ad insertion’ technology will mean viewers will see ads that correspond with the available data about them.
Have traditional broadcasters really hit a stale patch, stifled by a love for nostalgia and a reluctance to innovate? Raymond Snoddy dissects the latest in a series of assaults on television
Torin Douglas charts the rise of the independents – from 1986’s cottage industry to the unstoppable super indies of today
Following a strong month which played host to the EU Referendum and a number of sporting events, July was a quieter month for commercial TV channels.
From the BBC’s annoying channel-swapping, to NBC’s terrible adverts-to-sport ratio, how is the way we watch major sporting events changing, asks Raymond Snoddy
New research from TV marketing body Thinkbox shows that BBC TV viewing among 16-34 year olds declined by -18% between March and May, while overall BBC TV viewing was down -8%.
There is a commendable rise recently of media companies trying out new business ideas, writes Raymond Snoddy – but the tricky thing about innovation is that it doesn’t always work.
As the UK wins more gold medals in Rio, Sky Media’s Duncan Wynn makes his pitch for getting brands involved with sport.
The summer of sport continued to dominate the ratings in July, with the football and tennis really pulling in the viewers.