Sky says deal will benefit the broadcaster as an advertiser and investor and signals a growing trend for TV to work more closely with ad tech companies.
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Unsurprisingly, the December TV chart was dominated by a raft of seasonal specials, including Downton Abbey, Call the Midwife and Doctor Who.
The latest episode of the birthing drama once again took the weekend’s top spot.
In fairness, it was hardly a laugh-a-minute visit to Walford either.
How should we interpret the double whammy of high-profile departure announcements at the commercial broadcaster, asks Raymond Snoddy.
Channel 4’s schedule was taken over by Twitterati-baiting docs.
The second episode continued the trend of diminishing returns.
The festive period was good to the majority of commercial broadcasters, with C4 and ITV 1 reporting solid revenue increases.
Charlotte Moore appointed controller of TV channels and iPlayer.
Saturday brought another fall for the soon-to-be-poached singing show.