On a cost-per-acquisition basis it makes more sense for Wickes to place ads on Google search or Facebook, Matthew Gaunt said at FTVads 2017.
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As intriguing details about the billionaire octogenarian’s latest cunning plan emerge, Raymond Snoddy examines the plot twists.
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October was a fairly poor month for most commercial broadcasters with a series of year-on-year revenue declines recorded.
Blue Planet II, Gunpowder and Our Girl all performed well in October’s TV ratings.
TV broadcasters and trade bodies from around the world have joined together for the first time to release global figures that look to prove TV’s effectiveness as an advertising medium.
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A new Thinkbox study has for the first time quantified the total profit generated by different forms of advertising to show what they actually deliver to the bottom line.
According to people familiar with its plans, the online giant is currently in talks with TV networks, film studios and other media companies about providing programming to the new service.