Kick em while they’re down! Channel 4 has today unveiled new research that it says proves ads on YouTube and Facebook are more expensive and less impactful than on broadcaster video on demand.
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Following a successful pilot phase, Sky Media said it is ready to develop the Sky Audio Visual Exchange – bringing programmatic TV to the UK for the first time.
The BBC’s adaptation of Len Deighton’s alternative history novel SS-GB hit TV screens in February, while ITV’s ratings banker Broadchurch returned for its third and apparently final series.
According to new analysis from Thinkbox, the average person in the UK watched 20 minutes of video advertising a day in 2016 – with TV accounting for 93.8% of video ad viewing.
The good news for anti-Murdoch campaigners is they’ve got their independent inquiry. The slightly less good news is that it is very likely that Ofcom will fail to find sufficient grounds to block the deal.
The Netherlands has fostered a marketing utopia, writes Chris Sahota – here’s how we can replicate it.
The new deal means ITV will no longer broadcast any highlights, forcing the competitions off of terrestrial TV entirely. To compensate, BT said it will enhance its social media coverage to reach new audiences.
Apple Tree Yard, The Voice and The Halcyon all helped kick off a strong start to the year.
Following a healthy festive period January was a weak month for commercial TV broadcasters, with combined revenue for ITV, Channel 4 and ITV Breakfast down -7.7% year-on-year.
It’s unlikely competing supermarkets will be losing any sleep over the latest Sainsbury’s campaign, writes Dominic Mills.