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Research The Media’s Richard Marks makes five predictions and one wish for media research in 2015

The past weekend finally brought some relief for right-thinking TV viewers across the country as The X Factor’s (ITV) eleventh series finally rattled to an inconspicuous end.

If TV advertising goes down the programmatic path, how might the industry deal with ad fraud? Adap.tv’s Lewis Sherlock investigates.

Ownership of connected TV devices in the US – including smart TVs, smart blu-ray players, IP-enabled games consoles and digital media streamers – grew 5% quarter-on-quarter in Q3 2014, according to Strategy Analytics.

The greatest danger facing the ‘new’ BBC Three is not that it will be hopelessly bad – but that it will lack traction and purpose as it disappears into the endless abyss of the Internet.

The proposals, subject to approval by the BBC Trust, will generate savings of £50m, the Corporation said on Wednesday – £30m of which will be invested in drama on BBC One.

Tuesday night saw BBC One’s highly successful eight-part thriller, The Missing (9pm), lurch towards its no doubt devastating conclusion, with last night’s episode offering viewers a tantalising promise of some actual answers.

The ability to focus advertising using the first one or two letters of a postcode builds on the existing location-based targeting offered by Sky AdSmart, which allows for the selection of TV regions across the UK.

The festival of lighter-than-hydrogen assortment of entertainment that makes up The Royal Variety Performance 2014 kicked off at 7:30pm on the commercial broadcaster and aimed to keep viewers gripped.

After years of consecutive growth, the number of television households is falling for the first time, according to new research from Ofcom.