Following Channel 4’s announcement that it is to start programmatically trading ads next year, TubeMogul’s managing director, Nick Reid, says more broadcasters need to follow suit.
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Films purchased on a BT TV YouView or Vision+ set top box will also be available for customers to watch on smartphones, tablets or PCs at no extra cost.
Wednesday night saw the hits keep coming for Lord Sugar’s band of merry marketers as the tenth series of The Apprentice (9pm) continued to slog it out with ITV’s runaway jungle hit.
New research from Parks Associates reveals that 10% of US broadband households purchased a streaming media player or stick in the first three quarters of 2014, with Google Chromecast overtaking Apple TV.
Is it time the UK’s public service broadcasting rivals finally worked together to shake more money free from the US players?
Tuesday night saw punishing thriller, The Missing (BBC One, 9pm), hurtle towards its finale as James Nesbitt’s tortured journey continued.
Programmatic specialist Infectious Media has announced a new service that deploys ads on desktops and tablets “within milliseconds” of a TV advert appearing.
Last night saw the first lucky campmate finally being released from the TV compounds of I’m a Celebrity…Get Me Out of Here! (8:30pm) with viewers deeming ex-Premier League footballer Jimmy Bullard no longer worthy.
TV is one of the fastest-moving areas of programmatic advertising, says Videology’s head of global TV strategies, Rhys McLachlan. Is the ad tech industry ready to deliver?
Saturday night’s all-star prime time entertainment officially kicked off at 7pm on BBC One as Strictly Come Dancing rolled out more cheesy routines and big Bollywood numbers in an attempt to keep the restless masses amused.