The Office of Fair Trading has begun its review of the Contracts Rights Renewal (CRR) mechanism, following a long running debate in the industry over the formula.ITV executive chairman Michael Grade has long requested a review of CRR (see ITV Refers CRR To OFT) – which compensates advertisers when ITV1’s audience share dips – a… Continue reading OFT Review Of CRR To Take ‘About A Year’
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ITV1 was the only terrestrial channel to keep its viewing share static year on year in all homes for December, at 18.4%.BBC One retained its top position, with a 22.4% share for the month, despite a drop of 0.8 percentage points year on year.All other terrestrial channels lost share in all homes in the month,… Continue reading Television Viewing Round-Up – December 2007
The government has told BSkyB that it must reduce its stake in ITV from 17.9% to under 7.5%.Business secretary John Hutton accepted the Competition Commission’s recommendation to reduce the stake (see Competition Commission Recommends Sky Sell Down ITV Stake)The ruling gives Sky until Monday 25 February to lodge an appeal against the decision.The satellite broadcaster… Continue reading Sky Told To Reduce ITV Stake To Below 7.5%
Five is launching an ad campaign to make audiences aware that Neighbours is switching from BBC One at the start of next month.The show moves to Five on Monday 11 February, and is preceded by a national and regional press ad campaign starting today.It will be heavily supported by T-sides on buses and glossy magazines… Continue reading Five Launches Neighbours Ad Campaign
It was a strong night for ITV1 last night, with ice dancing, loveable vets and the irrepressible Stephen Fry leading the onslaught.More than 7.5 million adults on average tuned in to the main Dancing On Ice programme, giving ITV1 a 36% viewing share between 6pm and 7.30pm, whilst the results show took more than seven… Continue reading ITV1 Outshines BBC One In Sunday Night Ratings Battle
BBC Worldwide, the commercial arm of the BBC, and social networking site MySpace are launching a partnership to bring new and archived short form BBC content to MySpaceTV.The announcement marks the first global agreement of this type between MySpaceTV and a major broadcaster.Under the partnership, the best BBC video content will be made available online… Continue reading BBC Worldwide In MySpace Content Deal
As the gloomy economic outlook leads to a cut in advertisers’ TV budgets, ITV and Channel 4 could see a combined year on year decline in ad revenue of around £12 million from their flagship networks in the first quarter of the year, according to report on MediaGuardian.co.uk.The biggest declines are forecast to be felt… Continue reading ITV and Channel 4 Could See Q1 08 Ad Revenue Decline Of £12m
John Hutton, the secretary of state for business, is expected to announce tomorrow that Sky should sell some of its 17.9% stake in ITV.Since Sky bought the shares in November 2006, ITV’s share price has almost halved, meaning the satellite broadcaster could be facing a loss of around £250 million.Reports at the weekend said that… Continue reading Sky Prepares For ITV Ruling
The total number of mobile TV subscribers will reach 462 million over the next five years, according to a new report from ABI Research. ABI Research said that this will be driven in large part by the expansion of 3G networks and flat rate plans for mobile video. The build-out of mobile video delivery networks… Continue reading Mobile TV Subscribers To Number 462m By 2012
Five has appointed creative business consultancy Dave to help refresh its network portfolio of brands.The refresh project will cover Five, Five US, Five Life, five.tv and fivedownload and will be rolled out across 2008.In a statement, Five said that it selected Dave based on a combination of their TV and branding experience together with the… Continue reading Five Appoints Dave To Refresh Portfolio Of Brands
