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Iceland has been confirmed as the sponsor for the seventh series of I’m A Celebrity – Get Me Out Of Here!.The fully integrated deal – the second year running Iceland has sponsored the show – includes broadcast sponsorship on ITV1 and ITV2, interactive, mobile, online, off-screen licensing as well as on air marketing.I’m A Celebrity… Continue reading Iceland Continues I’m A Celebrity Sponsorship

About one quarter of households in the US have at least one television set capable of receiving high definition programming (HDTV) – essentially double the penetration of HDTV two years ago, according to new consumer research from Leichtman Research Group (LRG). However, LRG found that consumer confusion related to high definition programming and products remains… Continue reading Rapid Growth Of US HDTV Continues

A new forecast from Canalys predicts that worldwide IPTV subscriber levels will increase more than tenfold by the end of the decade, growing from fewer than 4 million in 2006 to almost 40 million in 2010. Europe, the Middle East and Asia accounted for two-thirds of global IPTV subscribers at the end of 2006, said… Continue reading Worldwide IPTV Subscriber Levels To Increase More Than Tenfold

Almost 14% of TV households in the US are equipped with an HDTV set and HD tuner capable of receiving signals in high definition, whilst more than 11% are equipped with an HDTV and HD tuner and receive at least one HD network or station, according to the Nielsen Company. Los Angeles has the highest… Continue reading Almost 14% Of US Households Are HD Enabled

The US audience for mobile video is growing at an impressive rate, according to the latest figures from M:Metrics. At eight million in August, the total audience for those who viewed mobile video, either from the carrier deck or video content sent by a friend or family member, grew by 34% from January of this… Continue reading US Mobile Video Audience Growing

September saw a marked improvement for all the terrestrial channels following on from last month’s year on year losses. The best year on year performance came from ITV breakfast station GMTV, which rose by 14.3% to stand at £ 5.51 million.ITV1 network revenue increased by 3.4%, to stand at a total of £ 136.05 million.… Continue reading TV Market Round-Up – September 2007

The number of people watching internet TV has increased steadily year on year, suggesting a healthy future for this technology, according to Continental Research’s Autumn 2007 Internet & Convergence Report. In particular, the number of people watching shows they have previously downloaded from the internet has doubled, from 1.3 million in 2006 to 2.4 million… Continue reading Internet TV Growing Strongly

A new US study from In-Stat says that whether it’s PVRs, User Generated Content (UGC), or online TV shows, the market has started the process of “unbundling television/video entertainment,” and this redistribution of control will likely come to dominate the overall consumer landscape in years to come. An In-Stat survey of US consumers found that,… Continue reading Trends Favour Mainstream Acceptance of Internet TV

All terrestrial channels saw their viewing share in all homes drop year on year for September, with the exception of BBC One, which recorded a marginal increase.Channel 4 saw the sharpest fall, by more than one percentage point, whilst other channels bolstered their share by almost two percentage points, taking their share to over 37%.All… Continue reading Television Viewing Round-Up – September 2007

New broadband and IPTV statistics unveiled at the Broadband World Forum Europe in Berlin show that the number of people using IPTV services increased by 179% in the 12 months to 30 June 2007. The statistics, prepared for the DSL Forum by industry analyst Point Topic, reveal that over eight million people are now connected… Continue reading Eight Million People Now Using IPTV Services