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New research from interactive specialists, Zip TV, claims that 30% of potential advertising interactors, dubbed ‘Unimpressed Pragmatists,’ are not pressing the red button because there are too few incentives. According to the study, a further 22%, referred to as ‘Apprehensive Stargazers’, are too daunted by the prospect to interact with an ad. The findings, ZipTV… Continue reading Advertisers Urged To Engage Interactive Audiences

Delivering the first Ofcom Annual Lecture to the Westminster Media Forum yesterday, Ed Richards, Ofcom’s senior partner for strategy and market development, laid out his vision of the UK’s future media landscape, highlighting the fast development of digital technology and predicting a boom in on-demand services. “The UK is seeing more digital, more broadband and… Continue reading Ofcom Strategy Chief Predicts An On-Demand Future

Speaking as part of a panel session at the Ofcom Annual Lecture yesterday (Trends in TV, Radio and Telecoms), Sarah Simon, executive director of Morgan Stanley, accepted that the media industry would continue to grow. However, it will be a “bigger market spread across more companies; so lower margins and multiples of earnings will be… Continue reading Analyst Warns Media Growth Will Force Lower Margins

Mobile video is proving a tough commodity to shift, according to American media analyst, In-Stat, which has published a new report, showing two thirds of mobile phone subscribers in the US are not ready for video services on their handsets, a number that is nearly unchanged from the previous year’s survey. The findings, published in… Continue reading Mobile Video Set For Slow Growth In US

Personal video recorder (PVR) penetration is continuing to gather pace in the UK’s digital TV market, with new research revealing that almost one in ten people in digital homes own a PVR. According to Ipsos’ Digital Audience Research Tracker (DART) out of the 29 million people who have digital television, 9% claim to own PVRs.… Continue reading UK PVR Uptake On the Rise

There was no end in sight for the continuing decline in viewing share for the nation’s terrestrial television broadcasters during May, as negative growth across the board reflected the increasing uptake of multi-channel digital television.All ViewingChannel 4 saw the largest dip in share, shedding just over 1% points to 9.1% year on year, although the… Continue reading Television Viewing Round-Up – May 2005

Online gaming firm, 24h Poker, will be sponsoring ITV2’s exclusive new peak series, The Rebel Billionaire, with the deal putting the online gaming site on one of the most watched channels in multi-media homes.24h Poker is a Swedish-owned company within the gaming industry, operating a gaming website, 24hpoker.tv 24hpoker.tv, and designing software for online gaming… Continue reading Poker Firm To Sponsor ITV2 Branson Series

GMTV was the only terrestrial television broadcaster to boost its revenues during May, adding an impressive 5.6% year on year to total £5.1 million.GMTV’s increased fortunes followed a panning of the broadcaster’s sponsorship practices by presenter Fiona Phillips, however, who claimed that the early morning show has become “more about selling than about the content”… Continue reading Television Market Round-Up – May 2005

TV advertisers are receiving mixed signals over the issues raised by personal video recorder (PVR) technology. A recent study by Frank N.Magid Associates claims that despite advertisers fears of TV adverts being skipped with the new technology, 55% of PVR users stop to watch adverts that catch their eye. New research from ESPN confirms this,… Continue reading PVRs Send Mixed Signals For TV Advertisers

Nearly 10% of all television commercials in the US will be skipped by 2009, resulting in advertisers losing $6 billion worth of commercial impacts, according to a new study from consulting firm, Accenture. Due to the impact of personal video recorders (PVRs), the research claims that nearly 10% of all households in the US will… Continue reading US Advertisers To Lose 10% Of Commercial Impacts By 2009