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A new forecast from OPera Media predicts that continued strong increases from the online search and classified sectors will see UK total advertising spend increase by 3.3% this year, adding that the television, press and radio markets will continue to lose share of advertising spend in 2007. OPera also says that television revenues will remain… Continue reading UK Adspend To Increase By 3.3% In 2007

The latest IPA ‘Trends in Television’ report for Q2 2007 shows the first year on year increase in average daily viewing levels for some time, now standing at 3.46 hours, up from 3.43 hours for the same period last year. The non-terrestrial channels continue to grow in terms of penetration, patronage and share of viewing,… Continue reading Q2 2007 TV Viewing Stabilising

A new report from the Pew Internet & American Life Project claims that the growing adoption of broadband combined with a push by content providers to promote online video has helped to pave the way for US mainstream audiences to embrace online video viewing. According to the report, 57% of online adults in the US… Continue reading US Audiences To Embrace Online Video

Many people have complained about the BBC’s new iPlayer, the much-hyped on-demand video player, following a series of technical failures after its beta launch last week.The problems with the £131.2 million player (see BBC iPlayer To Launch In July), which allows viewers to watch BBC TV programmes from the previous seven days, have left many… Continue reading BBC’s iPlayer Beta Test Encounters Problems

By 2011, eMarketer estimates there will be more than 200 million broadband internet users in the US, 92% of whom will regularly watch video online. At that time the broadband audience will be two-thirds the size of the total US TV audience, up from less than half the TV audience in 2006, says the online… Continue reading Traditional TV Model To Change Significantly

Thinkbox has just published its Quarter 2 review for 2007, which shows that commercial TV is continuing to grow.The research shows that as digital penetration has expanded, so too have commercial impacts.Thinkbox says that individuals’ impacts rose over 3.3% against the same quarter last year and, as in the first three months of the year,… Continue reading Commercial TV Continues To Grow

June revenues increased for terrestrial channels by 4.5% year on year, although ITV1 was an exception as its revenue fell by 4.1%, likely due to the World Cup coverage dominating ITV1’s schedule this time last year (see England Score With Biggest World Cup Viewing Figures).Channel 4 had a very good month as it saw its… Continue reading TV Market Round-Up – June 2007

Internet TV advertising could achieve revenues of up to $10 billion worldwide by 2011, according to a new industry report from Understanding & Solutions. Understanding & Solutions adds that this equates to 18% of the internet advertising market for that year, forecast at $57 billion. However, there is an internet TV ‘goldrush’ in progress, as… Continue reading Internet TV Ad Revenues Could Reach $10bn Worldwide

ITV1 was the only terrestrial channel to see a year on year rise in its viewing share in all homes for June, with Britain’s biggest commercial broadcaster up two percentage points.Channel 4 felt the greatest decline in its share, down two percentage points for the month, whilst BBC One, BBC Two and Five also fell.All… Continue reading Television Viewing Round-Up – June 2007

A new report by independent market analyst Datamonitor expects digital TV services to reach around 165 million homes in Western Europe and the US by 2012. The European and US digital TV, 2006 – 2012 report says that innovation through digital service provision will be a crucial factor for survival. The likes of Apple TV,… Continue reading Digital TV To Reach 165 Million Homes