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The digital channel UKTV is understood to be considering rebranding its entire portfolio of channels following the success of renaming UKTV G2 as Dave.A report in Broadcast magazine said that sources claim that the BBC Worldwide-Virgin Media TV joint venture is thinking of dropping the “UKTV” part of some channels’ names and renaming some altogether.The… Continue reading UKTV Could Rebrand More Channels

Following the failure of Five and Aegis Media to reach agreement over the terms of agency deals for 2008, clients of Carat and Vizeum have been pulled from advertising on the channel.The dispute is understood to relate to differing valuations of the Five audience, according to a report on Brand Republic.The report added that there… Continue reading Aegis And Five In Deal Dispute

Last night saw ITV1’s new comedy-drama Honest hit our screens, with a peak of 6.1 million adults tuning in to catch the action.The show, starring Amanda Redman, grabbed an average of 5.6 million adult viewers (a 23.8% share of the audience) in its 9pm timeslot.It easily beat Hugh’s Chicken Run on Channel 4 at the… Continue reading 6.1m Watch ITV1’s Honest

The first episode of BBC One’s new drama series, Mistresses, gained the most adult viewers in the 9pm timeslot last night, with an average of 4.7 million tuning in.The programme, about four friends and their intertwined lives and relationships, managed to give the channel a 19.9% audience share in the timeslot, compared to a 19.2%… Continue reading Mistresses Lures 4.7m To BBC One

UK internet traffic to the BBC’s iPlayer website increased 14-fold between the weeks ending 8 December 2007 and 5 January 2008, according to the latest figures from online intelligence service Hitwise.The online catch-up TV service ranked as the 80th most visited website in the UK for the week ending 5 January 2008, having peaked at… Continue reading UK Internet Traffic To BBC iPlayer Increases 14-Fold

Fiat has signed an exclusive sponsorship deal with Five, which will see the car maker sponsor an entire evening on the channel.Following Ofcom’s decision to relax the rules surrounding terrestrial channel sponsorship, Fiat is using the opportunity to support an entire evening on Five, becoming the first advertiser to take advantage of this new form… Continue reading Fiat To Sponsor Evening On Five

A feature length episode of Wire In The Blood drew more than 5.9 million adults on average to ITV1 last night, giving the channel an audience share of 27% between 9pm and 10.30pm.The show, which whet the appetite of fans ahead of the new series, of course starred the indefatigable Robson Green as eccentric clinical… Continue reading Movie Length Wire In The Blood Attracts Over 5.9m To ITV1

November saw across the board increases for all the terrestrial channels, with Five attaining the best year on year revenue total. Five saw its revenue increase by 13.3% on November 2006 to £29.8 million with the next best performance coming from breakfast station GMTV (up 13.1% to £6.7 million).Across the whole ITV1 network revenue posted… Continue reading TV Market Round-Up – November 2007

Japanese manufacturer Sharp has said that the average size of an LCD TV in a European home is set to rise in the next ten years, potentially reaching 60 inches by 2015.Tommaso Monetto, Sharp product manager Aquos LCD TV, said: “The growth in the popularity of larger screen TVs is underlined by the fact that… Continue reading European LCD TV Sizes To Increase

A new cross-media study carried out by Simmons has found that US consumers are 47% more engaged in ads that run with television programmes that they view online than those watched on a TV set. The study defines “engagement” according to six characteristics that respondents identify with media: “inspirational,” “trustworthy,” “life-enhancing,” “social interaction,” “personal time-out”… Continue reading US Online TV Watchers Show More Engagement With Ads