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Five is launching an ad campaign to make audiences aware that Neighbours is switching from BBC One at the start of next month.The show moves to Five on Monday 11 February, and is preceded by a national and regional press ad campaign starting today.It will be heavily supported by T-sides on buses and glossy magazines… Continue reading Five Launches Neighbours Ad Campaign

It was a strong night for ITV1 last night, with ice dancing, loveable vets and the irrepressible Stephen Fry leading the onslaught.More than 7.5 million adults on average tuned in to the main Dancing On Ice programme, giving ITV1 a 36% viewing share between 6pm and 7.30pm, whilst the results show took more than seven… Continue reading ITV1 Outshines BBC One In Sunday Night Ratings Battle

BBC Worldwide, the commercial arm of the BBC, and social networking site MySpace are launching a partnership to bring new and archived short form BBC content to MySpaceTV.The announcement marks the first global agreement of this type between MySpaceTV and a major broadcaster.Under the partnership, the best BBC video content will be made available online… Continue reading BBC Worldwide In MySpace Content Deal

As the gloomy economic outlook leads to a cut in advertisers’ TV budgets, ITV and Channel 4 could see a combined year on year decline in ad revenue of around £12 million from their flagship networks in the first quarter of the year, according to report on MediaGuardian.co.uk.The biggest declines are forecast to be felt… Continue reading ITV and Channel 4 Could See Q1 08 Ad Revenue Decline Of £12m

John Hutton, the secretary of state for business, is expected to announce tomorrow that Sky should sell some of its 17.9% stake in ITV.Since Sky bought the shares in November 2006, ITV’s share price has almost halved, meaning the satellite broadcaster could be facing a loss of around £250 million.Reports at the weekend said that… Continue reading Sky Prepares For ITV Ruling

The total number of mobile TV subscribers will reach 462 million over the next five years, according to a new report from ABI Research. ABI Research said that this will be driven in large part by the expansion of 3G networks and flat rate plans for mobile video. The build-out of mobile video delivery networks… Continue reading Mobile TV Subscribers To Number 462m By 2012

Five has appointed creative business consultancy Dave to help refresh its network portfolio of brands.The refresh project will cover Five, Five US, Five Life, five.tv and fivedownload and will be rolled out across 2008.In a statement, Five said that it selected Dave based on a combination of their TV and branding experience together with the… Continue reading Five Appoints Dave To Refresh Portfolio Of Brands

Trial and Retribution triumphed in the 9pm slot last night, beating BBC One’s Fairytales and documentary A Boy Called Alex on Channel 4.The hard hitting ITV1 crime drama had a peak audience of 5.4 million adult viewers (a 24.9% share of the audience), while 5.3 million (a 24.6% share) stuck with the show for its… Continue reading 9pm Triumph For Trial And Retribution

The BBC and ITV have confirmed plans for shared coverage of the UEFA Euro 2008 Championships in Austria and Switzerland, with BBC One broadcasting the final.Live coverage of the group stage begins on Saturday 7 June with the BBC broadcasting the opening match between Switzerland and the Czech Republic at 5pm and ITV broadcasting the… Continue reading BBC One To Broadcast Euro 2008 Final

Last night’s less than conventional ‘Grand Design’, which saw a young surveyor construct a decagon bachelor pad in Oxford, drew more than 3.9 million adults to Channel 4 between 9pm and 10pm.The new series of the ever-popular lifestyle format, Grand Designs, continued to perform well for C4, giving the station a 17% viewing share in… Continue reading Grand Designs Lures Almost 4m Viewers To C4