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Government watchdog, Ofcom, has revealed that late adopters of digital technology will have to pay a collective sum of up to £572 million in order to prepare themselves for the impending digital switchover. The cost to the average household will be around £137 to ensure that they have all the correct equipment to meet the… Continue reading Consumer Costs Of Digital Switchover To Hit £572 Million

Increasing amounts of adults are using other media to access television, with new research from Continental Research revealing that around two million adults have watched TV through their mobile phone, with another one million claiming they want to. In a survey of 2,135 adults over 10% were found to have watched TV via the internet,… Continue reading Consumers Look To Different Media To Watch TV

The cable television industry is increasingly relying on cable modem services and digital video services, with a new report from In-Stat projecting the total number of world-wide digital cable television subscribers to rise to over 108 million by the end of 2009, up from the current 44 million. The high-tech market research firm also forecasts… Continue reading Cable TV Sector Pushed Forward By Digital Market

Channel 4 has signed financial services firm MasterCard to fund a new branded content music offering based around its “priceless” brand positioning.The new programming, created by Freedom Media, will centre on MasterCard’s Priceless Evening, taking place on 16 November before being aired on 19 November. The event will take place at the Café De Paris… Continue reading Channel 4 Signs MasterCard For Priceless Content

The nation’s terrestrial broadcasters put in a disappointing performance during September, with all but ITV and Channel 4 suffering a downturn in viewing share year on year.Channel 4 managed to add 0.76% points in all homes, and 1.26% points in digital homes, while ITV posted an increase of 0.24% points in digital homes alone.Other broadcasters… Continue reading Television Viewing Round-Up – September 2005

High definition television (HDTV) looks set to enjoy a boost in overall market value in the US, as manufactures are predicted to enjoy a surge in cumulative HDTV sales over the next few years, increasing market value to $65 billion by 2009. According to Parks Associates new Mobile Entertainment Platforms & Services study, consumers are… Continue reading US HDTV Market Value To Hit $65 Billion By 2010

ITV was the only terrestrial broadcaster not to see a revenue increase during September, with a dip of 4.3% year on year pushing the company’s total down to just under £152 million.The broadcaster’s management team are reported to be considering a reshuffle for its late evening schedules, with a move for the late evening news… Continue reading TV Market Round-Up – September 2005

IPC’s Practical Parenting has signed as the sponsor of the Baby Channel’s twice daily Pregnancy & Birth programme in order to widen its reach.The programme airs between 10-11am and 4-5pm, featuring advice from leading obstetricians and midwives on healthy pregnancy. The programme also provides practical tips from recent new mums on what to expect.The 10-month… Continue reading IPC Targets New Parents With TV Tie-Up

A new study by JupiterResearch has forecast massive growth for high definition TV (HDTV) viewing, with HDTV purchases set to constitute 70% of TV sales in the US by the end of the decade. The figures are a massive increase on current levels, with the next generation equipment accounting for 21% of all television sales… Continue reading HDTV To Dominate TV Sales By 2010

Dutch brewer Heineken is to withdraw from television advertising, redirecting its £6.5 million advertising budget and calling time on small screen commercials.The move is being made due to increasing questions over the effectiveness of television advertising, newspaper reports today claim, with Heineken now ploughing its budget into more sponsorship and point of sale promotions.The company’s… Continue reading Heineken Drops TV Ads From Marketing Mix