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The AMI has inked a partnership with the data platform that will give its 41 member agencies access to first-party audience capabilities that had previously only been available to holding group networks.

Agentic commerce will not replace traditional marketing. Instead, it will create a complex parallel operating system alongside existing consumer marketing, adding another layer of fragmentation, co-ordination challenges and competing priorities for brands.

What did for the PM was the lack of a defining story and the inability to articulate it to a public with little interest in the details of politics.

Full report available at: Adwanted> Connected > Consumer Surveys

Havas chairman and CEO Yannick Bolloré discusses the agency’s strategy in an era of accelerating consolidation.

The ‘Science of Desire’ research report, unveiled at Cannes on Tuesday, finds that brands should not compete for visibility, but rather desirability.

Welcome to The Brief, The Media Leader’s round-up of media news.

SMEs can now reach streaming TV audiences from ITV, Sky and Channel 4 through one self-service advertising platform.

The announcement comes as the not-for-profit undergoes a dual programme of activities at London Climate Action Week and Cannes Lions this week.

Dismissing paid social because its average attention metric is lower than TV’s is a bit like dismissing a well-targeted direct mail piece because it reaches fewer people than a national press ad, writes Republic of Media’s digital business director.