Senior figures from Mini, MediaMarkt Saturn, Samsung Ads, Serviceplan Group, and Mediaplus International share their verdicts on what television must shed, and embrace, to remain relevant in the connected era.
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Burr Smith speaks to The Media Leader about why embracing change is essential for OOH’s future, how automation can unlock growth for the channel, and his main takeaways from the WOO annual summit in London last month.
As an indie, we are not tied to the rigid broadcaster share deals of old. It gives us the freedom to work with strategy teams and clients to decide what is genuinely best for each budget, says Mostly Media North’s MD.
The FIFA World Cup reminded us of something we’ve almost forgotten: the most powerful marketing still reaches everyone at once.
We now understand how – and which – media create cultural impact, so don’t fall for a duck, argues Thinkbox’s CSO Elliott Millard.
Several ministers with experience as culture secretary are now in prominent positions in the new-look Government. Surely the future of the BBC is in good hands?
Last week, at its parliamentary reception, the Advertising Association’s president, Andria Vidler, delivered her centenary address:
A survey of 200 brand marketers by 51toCarbonZero found they are overwhelmingly aware AI use is increasing carbon emissions and costs — but most aren’t measuring it.
The IAB UK’s chief strategy officer examines the role each marketing and advertising discipline can play in the GEO land grab.
What kind of market do we want? One where opacity props up margins and accelerates short-termism, or one where transparent economics, auditable outcomes and open comparability reward what actually sustains quality media?