Analysis from the Energy and Climate Intelligence Unit adds to concerns that national newspapers are failing to link this summer’s extreme weather to climate change and the net-zero policies necessary to mitigate its drastic effects.
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Why did no one think to replicate pre-clearance for online ad inventory, whether on the open web or on platforms? The result is a whole industry now tainted with trust issues.
SoundBridge Media launched last month to help independent podcast production companies unlock commercial opportunities, but discoverability may not be the only reason mid-size shows are struggling to attract advertisers.
If AI is to become a lasting layer in how people access information, it needs to coexist with the structures that produce that information in the first place, writes Seedtag’s Vitor Bellote.
Audio has mood-boosting superpowers. Global’s research finds it increases positive emotions by 25% and psychological wellness by 21%. Global’s audio commercial director explains.
The Big Four global agency holding groups reported mixed results in the second quarter, ranging from an improved decline by WPP to mid-single-digits organic revenue growth for both Omnicom and Publicis Groupe.
The IAB is right that every discipline has a role. However, capability without a defined script simply encourages best-guess execution, writes Paul Evans.
18 industry leaders will form an advisory board to shape a dedicated programme for independent agencies and challenger brands.
Differentiation is found in new spaces or where people are genuinely engaged and paying attention. Just ask 22,141 people wearing bald caps, white shirts and black ties for Pitbull, says David Wilding.
In the final instalment of this three-part series examining the future of podcasting, The Media Leader spoke to industry experts about whether the medium has reached its peak, and what impact future regulation might have.