More Uk articles

Spotify’s VP of product discusses solving the ‘math problem’ of rising ad tier users but a fall in ad-supported revenue, and how Spotify has innovated its tech stack, measurement, and AI creative tools to attract more business.

Industry leaders discuss the pros, cons, and unknowns of AI in advertising, starting with how the technology affects trust.

Why has menopause had its moment, but perimenopause hasn’t? Supporting women through perimenopause, before they reach a breaking point, is an untapped retention opportunity.

The Affinity Network kicks off with its ‘Family’ vertical, giving advertisers access to brands like Bluey and Bing.

When the future of the industry comes down to agility, real trust, and delivering actual outcomes, independents are exactly where they need to be, writes Medialab’s MD. 

Lisa Morgan reflects on her first visit to Cannes Lions and her takeaways from the week. 

As the rainbow flags flutter back into prominence in Cannes, could this be the moment the industry turns returning visibility into lasting support, asks Outvertising’s CEO, Chris Dunne.

Trust was a major topic along the Croisette this year, but more conversation is needed about whether chasing attention at any cost is harming the industry’s relationship with the public. 

You cannot build modern media planning on unstable foundations. Data engineering fixes this, says Project 5’s MD for data and tech.

Ocean Outdoor’s ‘Great ADventure: A race across the nation’ challenged teams to travel from London to Glasgow on a limited cash budget over two days.