Media planning can feel like an elusive practice to those outside of agencies. In our ongoing series, Medialab Group’s Malachy Brown takes us through his daily routine.
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Cannes conversations with Richard Mashiter, business director at PHD, and Pauline Yoo, UK agency lead at Samsung Ads.
To win over the machine, you must first capture people’s imagination and get tongues wagging, creators meme-ing, and culture writing about you.
The cumulative effect of thousands of briefs making marginally better choices could ultimately prove more powerful than a handful of purpose campaigns
Consultant Justin Lebbon asks, in light of the investment by Fifty5Blue, has the Origin cross-media measurement project failed?
Is broadcasters’ embrace of social video commercially sustainable? With Enders Analysis’ Niamh Burns
Enders Analysis’ media policy lead discusses the Sky-ITV deal, what a new BBC funding model could look like, and how UK broadcasters are cautiously embracing social media distribution strategies.
Advertisers have much to learn from the oral tradition that made the Odyssey memorable long before it was adapted to film, writes Behave’s Ella Britton.
AI models are commoditising in real time, at enormous cost. Media owners have seen this film before, and they’re about to star in the sequel, writes Omar Oakes.
Analysis: Ballooning AI costs will need to be balanced with real business results. Meta, without a cloud business, is likely to have the hardest time proving the value of its spending spree.
Isba, the trade body for UK advertisers, is in exclusive discussions with media measurement provider Fifty5Blue to enter into a partnership for minority control of the cross-media measurement service.