A spokesperson for IAB UK said it aims “to work with the broadest possible membership to help make digital advertising better for everyone and address shared industry challenges.”
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AI Haven’t A Clue’s George Butler and James Chandler speak to The Media Leader’s Jack Benjamin about the potential pitfalls in the ChatGPT developer’s nascent ad strategy.
Channel 4’s chief commercial officer, Rak Patel, answers our probing and quick-fire Leading Questions.
Regulating the use of social media needs to be implemented not only for children, but also for the adults who influence them; otherwise, real change is impossible, writes DEPT’s editorial director.
To mark the launch of our new feature series, The Media Leader sits down with Channel 4’s commercial team to understand why its taking a platform mindset while going on the offensive against ‘toxic’ online advertising environments.
Welcome to the Brief, The Media Leader’s round-up of media news.
Meet the team that are responsible for managing and growing Channel 4’s £1bn of advertising revenue.
Tech firms have been told by the online safety regulator major sites and apps must enforce minimum age rules with highly effective age checks following continued failings of keeping under-13s safe online.
When integration moves from a buzzword to a lived experience, it makes the work more exciting, more rewarding, and ultimately, more impactful. Caroline Manning shares the secrets of integrated success.
Sporting moments create opportunities for mobile live stats, tailored offers, or loyalty rewards, rather than interrupting the flow of the game, says Digital Turbine’s chief business officer.