Audiences no longer judge an advert against another advert; they compare it with everything else they watch. That’s raised the bar for creativity, quality, and storytelling, writes Brian LaBrec.
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The IPA’s joint directors of media research and judges of this year’s AMRAs discuss why media research is not always put into practice and how JICs need to evolve to meet advertiser demands.
The CEO and founder of The Liberty Guild on how AI will change everything that happens around 90 minutes of football, and what it means for agencies competing to get clients into the answers.
AI needs environments where data and insights can move quickly, securely and intelligently between different participants in the ecosystem. Does adland have the right plumbing?
The new platform, launched globally, includes a redesigned interface, an upgraded forecasting engine, and an integration of agentic AI features aimed at “remov[ing] friction”.
As part of a settlement in a US lawsuit, Meta has agreed to pay over $17bn in penalties and to make substantial changes to how its platforms operate to reduce teen harms. It is calling on TikTok and YouTube to do the same.
Research from WhichPodcast has found that Business is the most crowded category out of 19 podcast genres, but still remains a popular choice for advertisers.
At Postcode Lottery Group, conversations about transparency, effectiveness, and agency value go beyond marketing performance. They become about maximising social impact.
Under a 2034 switch-off date, the cumulative loss of advertising revenues to public-service media would total £3.5bn from 2028 to 2036, with downstream impacts on audiences, commissioning, and the UK’s production sector.
From suicidal car journeys and actual suicide material reaching youngsters courtesy of TikTok to the allegations against Meta, there is a sense that the public mood is changing.