David Clayton of True & North outlines the creator-seller dilemma: how the more senior you become in creative industries the more your job becomes about selling, and explains how you can overcome and thrive.
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As the latest AA/Warc Expenditure Report shows digital audio was the fastest growing medium in Q1, Bauer Media’s Simon Kilby argues that advertisers should seize the opportunity to invest in trusted digital platforms beyond the US tech giants.
Next, in our Media Essentials series aimed at marketers early in their careers, WPP Media’s head of organic performance explains that search hasn’t died; it’s expanded into what he calls Total Search.
The UK was the second fastest growing market for the media owner.
The IPA’s senior insight analyst, Molly Bruce, stands in for Simon Frazier’s regular column again for this month to explore the importance of flexibility in a world where things rarely go to plan.
The latest AA/Warc figures show growth in Q1 was once again largely driven by digital channels, with the biggest growers including social media (+17.7%), retail media (+17.9%), and OOH (+15%).
The organisations said in a joint statement they are “fully aligned in the view that brands, platforms and consumers will all benefit from brand-safety innovation.”
ZDF Studios is expanding reach, increasing fandom and adding revenues for ZDF content by distributing new releases and library content across TVOD, SVOD, AVOD, FAST and YouTube.
After 308 goals, 15 red cards and 208 hydration breaks, the final whistle has blown on FIFA’s 2026 World Cup. So with Spain taking gold from Messi’s Argentina in extra time, what did The Guardian’s ad team learn, asks Imogen Fox.
Less-than-perfect press performances of late fade into nothingness compared with the greatest failure of the media in any age: the failure to communicate the existential threat of climate change.