Global trade show organiser RX has recruited its first CMO. It’s an ideal time to bring sharper data, stronger digital experiences and clearer global marketing standards to the business of exhibitions.
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Carat has won Media Network of the Year at Cannes Lions this week. The Media Leader talks to Will Swayne, global practice president at Dentsu on the Croisette.
Benji Shomair, OpenAI’s VP of monetisation, speaks to The Media Leader about how OpenAI is rapidly iterating its fledgling ad platform.
The Creator Game Plan study was presented at Cannes yesterday and highlights the risk of over-reliance on engagement metrics.
Despite the depressing global trends on trust in news, the UK picture provides hope, writes Newsworks’ insights director.
The IPA’s senior insight analyst, Molly Bruce, stands in for Simon Frazier’s regular monthly column to break down why reframing fragmentation can help us to more accurately reflect changing audience behaviour.
Professor Mark Ritson, who presented the findings at Cannes Lions, said audio was an “unfair advantage hiding in plain sight”.
Early results from Sainsbury’s retail media platform claims campaigns deliver 2.5x higher incremental sales from omnichannel campaigns.
Welcome to The Brief, The Media Leader’s round-up of media news.
This London Climate Action Week, there’s promising news of progress in calculating media emissions. Just make sure we don’t mistake signposts for destinations, says Thinkbox’s Simon Tunstill.