CTV, when implemented well, offers a chance to rebuild trust in brand-safe environments. So why is it in danger of eroding both brand impact and viewer trust?
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The convenor of the group of senior ad agency leaders discusses why they believe the industry is failing its moral and civic duties to society, and addresses why they’ve elected to remain anonymous.
Welcome to the Brief, The Media Leader’s round-up of media news.
Our Future Media Leader of the Year and Just Eat Takeaway’s senior media manager for northern and southern Europe answers our probing and quick-fire Leading Questions.
Talent and fame are frequently governed by three levers of ‘attention’, namely scarcity, pattern reliance, and distribution. Phil Rowley breaks it down.
Welcome to the Brief, The Media Leader’s round-up of media news.
Analysis: Perplexity has confirmed it doesn’t have plans to revisit ads anytime soon after being among the first to trial the model, but what’s behind this U-turn? Are ads within AI models unavoidable?
Welcome to the Brief, The Media Leader’s round-up of media news.
In our pursuit of ever more granular data, have we truly improved consumer understanding, or merely swapped one set of acronyms for another?
If we are serious about supporting women’s careers, we must stop designing workplace systems that assume caregiving falls on mothers, says Piqniq’s founding partner.