The very things that make in-store feel safe are precisely what make it risky when overused, writes Spark Foundry’s strategy partner.
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The Tai Chi scammers aren’t the only ones preying on our addiction to social media. Why is adland not discussing ways to root out this poison?
Mail Metro Media deserves credit for shifting its mindset from how much revenue can be extracted from today’s web page to how valuable tomorrow’s page could become, writes Lumen’s Mike Follett
The Alliance of Measurement in Podcasting (AMP) released the AMP Accords whitepaper on 23 July, and defines a podcast as a medium that “works with your eyes closed”.
Digital environments with lower ad loads drive more attention and improve brand recall and purchase intent, a new study by Lumen Research, Mail Metro Media and Havas Media Network found.
Bloomberg’s European MD for advertising, David Bradford, is in the hot seat for our probing and quick-fire Leading Questions.
Strong campaigns give people an anchor and a mission to rally around, especially across teams that may not work closely together, writes NABS’ marketing director.
Sports supporter groups are now Britain’s number one community type, 86% of community members say they have been influenced by what they see or hear, and precision targeting without community insight risks becoming “increasingly commoditised.”
Entries are now open and close on 25 September, with the Class of 2026 set to be announced in October.
The Future of Media London advisory board brings together 25 of media’s most influential figures to evolve the event’s themes, content and output
