By feeding brands a diet of automated templates and opaque algorithmic media, we are stripping out the vital nutrients of communications strategy. We have entered the era of ultra-processed planning, writes Charlotte Netherwood.
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Media Mind has drawn the agencies and media owners that will compete against one another this autumn for a place in the semi-final.
Analysis: While AV buyers say planning strategies are unlikely to be affected, YouTube has moved to align its public-facing audience measurement with platform standards rather than TV standards.
When OOH campaigns reach receptive audiences, run in attention-friendly environments, and are supported by transparent reporting, confidence will follow, writes Zoom Media’s MD.
AI is moving beyond experimentation to become embedded into the infrastructure of media and advertising. Here is a roundup of the biggest AI developments so far this year.
Ray Snoddy examines how responsible the journalists who wrote about Jason Arday were for his death.
A new legal filing by a former WPP executive claims Sony independently investigated the holding group’s proprietary media trading activity, finding evidence WPP wrongly retained $350m in client rebates.
If the industry genuinely believes trust matters, now is the time to insist on the safeguards, transparency, and accountability that will protect consumers, brands, and our industry alike.
An update on the European Programmatic TV Initiative and its efforts to ensure programmatic TV scales as a premium, trusted, interoperable extension of television.
Metro’s editor-in-chief and commercial director discuss how the title has adapted to changing commuting habits and declining referral traffic with new distribution strategies.