As brands grapple with declining trust, Havas Play’s chief client officer talks about the rise of experiential, the importance of authenticity and why events are increasingly becoming the engine of integrated campaigns.
Showing 151-160 of 63,480
More Uk articles
Why is a technology that, in so many ways, is moving us forward exacerbating the same old talent problems? And importantly, what can we do about it?
The platform, AdPower, enables businesses to book media “as easily as booking an Uber”.
Warc upgraded its 2026 global ad growth forecast, now expecting $1.39tn in total expenditure this year, but ongoing volatility caused by the crisis in the Gulf is placing a quarter of that growth at risk, with even greater implications for 2027.
Welcome to The Brief, The Media Leader’s round-up of media news.
Creators are now driving the news agenda, putting news brands in the awkward position of embracing a new medium for journalism without a sustainable funding model.
The study was conducted by the World Out of Home Organization in collaboration with 11 supply-side platforms from across the world.
Sports advertising is still built around a legacy planning model that no longer reflects how people actually watch live sport. It needs to adapt, and AI can help, writes the co-founder of RAAS LAB.
WPP’s David Wilding explores six reasons to feel confident about advertising and investing in media.
Welcome to The Brief, The Media Leader’s round-up of media news.