The question for UK commerce media networks isn’t whether agentic AI is happening; it’s whether we’re building fast enough to be on the right side of it.
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The ASA Public Awareness Campaign has been running since 2022, with Netflix and Waitrose joining as the latest media owners to donate inventory.
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The best planners know that the same person needs different things at different times. They can read cultural moments and know what’s appropriate, Caroline Manning writes.