From the economy to Reform’s role in would-be migrants from France, the under-reporting of small, yet significant events will most likely see Labour get a kicking at the polls tomorrow, writes Ray Snoddy.
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Retail media struggles with fragmented, self-reported measurement that is difficult to compare across platforms. It needs to change.
On the centenary of the Advertising Association, its President Andria Vidler, also CEO of National Lottery operator Allwyn, says that we need to back our own industry more.
From the arrival of AI in the consumer journey to the measurement of advertising effectiveness, we look back at a day that outlined an industry in the midst of transformation.
A category that cannot agree on how to measure what it does is poorly placed to absorb a fundamental change in how the customer journey works. It’s an issue that retail media needs to address, and quickly.
Much like McCarthy, brands are becoming more accountable because everything they say is now instantly verifiable by a machine that doesn’t care about your media spend or creative treatment, writes Chris Herbert-Lo.
Retail media turns creative effectiveness into a hard commercial case. You can confidently show a CFO exactly how a tailored, context-aware campaign drives proven results, writes Uber Advertising’s head of UKI restaurants.
Tesco Media and Insight Platform’s MD discusses the state of the retail media market, how Tesco sizes up to global competitors, and whether shopping habits are changing amid macroeconomic turbulence.
It joins the cross-industry coalition aiming to encourage greater advertising investment in trusted journalism alongside independent agency Craft Media.
Year-to-date box office surpassed £365m and is now running 7% ahead of 2025.