More Uk articles

Brands that plan for conversation alongside coverage will be better positioned to convert visibility into relevance, writes SuperAwesome’s Sam Clough. 

Speaking at an IAB UK event on 28 July, the panellists said that brands and agencies need to be upskilled on programmatic for the channel to continue to grow.

Full report available at: Adwanted> Connected > Consumer Surveys

When charging their EV or waiting to collect kids from football, will drivers use in-car connected TV systems or get out their phones instead? TV software vendor 3SS is convinced it is the former, based on early user data.

Liberty Global’s director of entertainment platforms highlights the importance of a strong FinOps function.

In the second of a three-part mini-series on the future of podcasting, The Media Leader asked industry leaders whether measurement remains a barrier to growth and what AI means for the medium’s next chapter.

Brand suitability has evolved, but more progress is unlikely to come from adding more exclusions. It will come from understanding content more precisely and giving advertisers greater confidence to judge relevance on its own merits.

In the same way a chef preps ingredients before service, marketers need to ensure their data is fit for purpose before it feeds into decision-making.

Losses were concentrated among a minority of surveyed publishers that are most exposed to the coming ‘Google Zero’.

Bernet speaks to host Jack Benamin about Netflix’s ad tier expansion in Europe and new innovations aimed at automating programmatic buying.