At our Future of Brands conference last month, the UN’s Charlotte Scaddan and CAN co-founder Harriet Kingaby unpacked a recent issue brief that warned the integrity of the global information ecosystem is at a “crisis point”.
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Its the first large-scale UK study to measure how British audiences experience podcast advertising and was debuted at The Podcast Show London on 20 May.
Amazon Prime and Emirates have produced the most attention-grabbing Instagram ads of the May football season, according to Lumen Research’s latest creative effectiveness study.
NABS offers practical advice on how to build your confidence, look after yourself, and deal with the practicalities of job-hunting post-redundancy.
Some of Israel’s leading broadcasters share a self-serve buying platform that gives agencies a unified view of combined audiences and inventory. The tech company behind it is ready to take the solution to international markets.
The Media Leader invited members of our Future 100 Club to a post-event virtual roundtable to reflect on the conference’s key themes and discussions.
Thinkbox CEO, Lindsey Clay, is in the hot seat to face our probing and quick-fire Leading Questions.
The vendor claims its mobile app-based panel avoids data fusions and provides independent verification of incremental channel reach plus incremental effectiveness.
Omdia’s Maria Rua Aguete and David Tett note that TV brands are increasingly prioritising advertising revenue over hardware sales. As emerging TV OS platforms gain traction, the implications for advertisers are significant.
The divide between B2B and B2C marketing is a persistent inefficiency. Acknowledging the emotional weight of B2B decisions and addressing it authentically makes brands more effective.