Broadpeak’s business development VP discusses how it can help attract a larger pool of advertisers that currently spend with platforms such as YouTube and Meta.
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Watch: ProSiebenSat.1 Puls 4 co-CEO Thomas Gruber discusses a groundbreaking innovation in audience measurement and broadcast planning.
Watch: Media Distillery CEO Roland Sars on content discovery and winning attention from YouTube.
David Bouchier sat down with senior reporter Jack Benjamin to discuss how the pay TV operator is innovating to integrate FAST channels, sit at the intersection between sport and SVOD, and move beyond video.
Samba TV and Simplestream spoke to The Media Leader about their work to support broadcasters’ digital transformation.
| Maria Iu
Agencies need to be able to buy easily and know exactly what they’re buying, Robert Farazin added.
Watch: Ryff global sales chief Shirley Hughes explains how advertisers can benefit from appearing in a brand-safe, contextually relevant environment.
| Maria Iu
Watch: David Rasmusson also discussed challenges for cross-media measurement and what the Nordics TV market looks like.
One of The Media Leader’s inaugural Future 100 manifestos — to improve working conditions for neurodivergent people in media and advertising — has been developed into an industry initiative.
| Maria Iu
Watch: Ally Owen believes the industry still has a “narrow field of vision” when it comes to recruiting talent.