The brief – The Media Leader’s daily round-up of media news.

The Daily Mail’s ire turned on the advertising industry recently, claiming that black people are over-represented in British ads. What lies behind “the woke fantasies of ad-land?”

Channel 4’s latest Mirror on the Industry report reveals the importance of DEI representation, not just from an ethical standpoint but for the commercial value it holds.

Seeing yourself reflected in your workplace and your industry helps build self-esteem, confidence and a sense of belonging — all essential for good mental health.

Society defines masculinity and marketers are part of an ecosystem that saturates men with content that perpetuates confusing, old-fashioned stereotypes of male identity.

During Black History Month, The Media Leader asked media and advertising leaders what is the one most effective change to make to bring about more equitable representation in the industry.

The It Takes A Village Collective founder tells The Media Leader why it’s helpful to think of diversity and inclusion as a “language” that the industry is learning.

Ocean, Open Media and Metro donated ad space for ad activity to kick off the first-ever Trans+ History Week across the UK.

Agency founder Sadie Groom says representation of women on the “technical” part of the TV sector is between 9% and 15% at conferences.

Black Representation in Marketing (BRiM), an alliance formed by a 15-strong steering group of brands and agencies, has today launched its cross-industry framework, supported by the Advertising Association. The BRiM steering group, which has shaped the direction of the initiative, is made up of companies including BrainLabs, Deloitte Digital, Dentsu, Droga5, Facebook, Omnicom Media Group,… Continue reading BRiM launches with framework for fair representation of black people in marketing