According to the agency’s CEO and global client director, brands have taken a more “unified” approach to advertising against both the Olympics and Paralympics this year.

The scheme, in its 10th year, will introduce a new category.

Since starting five years ago, brands and media companies have started to do more, but is it enough?

Bringing together rich datasets with high-quality continuous panel data makes sense. There are endless examples of great pairings (Tom and Jerry, salt and pepper, gin and tonic…) — sometimes, you just can’t pick between the two.

Charles Parkinson, co-host of the How I Became podcast, tells The Media Leader why media companies and agencies need to invest in training and development to ensure their talent has a proper career path.

The podcast publisher’s global head of advertising, Joe Copeman, discusses the industry’s big themes this summer.

Channel 4’s latest wave of its five-year Mirror On the Industry research concluded only one in 10 transgender people felt brands supported their community.

Novo Nordisk’s Wegovy, a weight-loss medication, has become a fixture on television screens across the country

The world’s biggest advertising festival did itself proud this year by widening access to content creators. Media owners, researchers and agencies must play their part, too, as this industry changes.

This year’s Media Lions received 1,888 entries, from which 60 Lions were awarded by the jury. Jem Lloyd-Williams, CEO of Mindshare UK and one of the judges, discusses some of the key trends.