Epidemic Sound wanted to establish itself within London creative communities, and turned to the Outernet and OOH to gain targeted trust among artists.

Inclusion within a company’s internal culture directly shapes its output. When agencies and brands prioritise DEI internally, it translates into authentic and representative campaigns. 

Thinkbox, OMD and JCDecaux are among those that made the list.

Women’s sports, challenger agencies, AI developments, video fragmentation… 2025 has much in store for industry leaders.

Neurodivergence can unlock opportunities to improve advertising relevance and effectiveness. Here’s where we can start. 

Four executives at different levels from a range of companies share their media origin story and advice for those starting out.

Six members of The Future 100 Club discuss what courage means to them and how it can improve and future-proof the industry at large.

Carers are leaving our industry in droves. We must take action now: let’s start with understanding the contribution that carers bring to the workplace, while increasing representation and giving proper support to employees.

Advertising is a powerful tool in helping reframe what we should aspire to. How can brands promote sustainable behaviour even when they’re not promoting sustainable products?

New research highlighted how the LGBTQIA+ community feel about OOH ads and recommended action points for brands.