Odeon and Cineworld UK cinemas showing ‘Bros’ will feature a bespoke LGBTQ+ ad reel as part of a special deal negotiated by sales house Digital Cinema Media.

Bauer launched Hits Radio Pride as a six-month pop-up in the pandemic as Pride events closed up and down the country, and is growing hours, reach and advertiser interest more than two years later.

In brief: The next All In census will take place on 15 March 2023, led by the Advertising Association, the IPA and ISBA.

Thirty million people now watch YouTube on a TV in the UK each month, according to findings revealed by the Google-owned video giant.

Predicting the future of an ever-changing industry like media marketing is a daunting task, yet that’s exactly what a panel of experts and innovators were asked to do at Mediatel’s Future of Media event.

Advertisers inadequately represent over-55s, despite this group accounting for 60% of the UK’s wealth, a study by ITV and System1 has found.

Brands are doing themselves, as well as diverse communities, a disservice by relying on legacy safety tools.

In brief: TikTok could face a £27m fine after an investigation by the UK’s Information Commissioner’s Office.

The Omnicom media agency has promoted its head of client experience Amy Matthews to the newly created role of chief experience officer.

Channel 4 has shortlisted seven brands for its £1m Diversity in Advertising Award.