Meta and Google have been found liable for a woman’s harmful social media addiction. Is an additional harm the business logic that values the attention advertisers want to monetise?
ARCHIVE ▸ Jack Benjamin
The Department for Health and Social Care (DHSC) has launched a new consultation on applying the Nutrient Profiling Model (NPM) to advertising for less-healthy food and drink products.
At Advertising Week Europe in London Wednesday, Meta’s head of creative strategy for the Nordics, Rich Kivell, warned that brands are treating WhatsApp as a “utility pipe” rather than “a canvas for expression”.
Social media platforms are “primary pathway[s]” for organisers of human trafficking efforts to recruit victims in support of a wide-ranging online scam industry centred in South-East Asia. Facebook in particular was “the most widely used platform” for trafficking recruitment, with moderation efforts described by victims as insufficient.
Publicis Media led both of Comvergence’s total and net new business global rankings last year, generating $10bn in new client billings.
GB News’s new chief revenue officer explains why he joined the broadcaster, addresses whether GB News is akin to ‘Reform TV’, and explains his strategy for driving advertising revenue growth.
The Government has walked back a proposed policy that would have carved out an exception to existing copyright law to allow AI companies to train models on copyrighted works unless publishers explicitly opted out.
The not-for-profit industry body that measures direct mail has released a new analysis in partnership with the Data and Marketing Association that proves the value of “Super Touchpoint planning”, a framework that aims to help media planners identify “the most valuable contact points” for their campaigns.
The initiative, founded in 2024, convened neurodivergent leaders this week to discuss how the media and advertising industries can benefit by being more inclusive of neurodivergence.
The News Alliance surveyed media agencies and advertisers, finding that brand safety concerns are still causing hesitation to include news on media plans — despite research showing advertising on news doesn’t have adverse effects on brands.
