To mark the launch of our new feature series, The Media Leader sits down with Channel 4’s commercial team to understand why its taking a platform mindset while going on the offensive against ‘toxic’ online advertising environments.

Baxter, previously Barb’s COO, succeeds Justin Sampson, who will leave the JIC in September.

Omdia’s Maria Rua Aguete and Max Signorelli told attendees at the Connected TV World Summit that we are ‘now in a new partnerships era’, but that broadcasters should exercise care in who they partner with.

The move comes after the right-wing free-to-air channel reported it grew revenue 66% to £26m in the year to May 2025, while annual losses fell 34% to £22m.

IAB UK’s head of insight joins host Jack Benjamin to unpack its latest digital adspend report, and explain why video was a driving force for double-digit growth last year.

February box office in the UK and Ireland totalled £82.2m, led by Emerald Fennell’s mixed reviewed ‘Wuthering Heights.’

ITV reported flat total revenue growth in 2025 to £4.1bn, as 10% growth in digital revenues and 5% growth in ITV Studios revenues were offset by declines in its linear advertising business.

According to Barb data, the heaviest 25% of YouTube viewers account for around 90% of viewing hours on YouTube while the other three-quarters of users account for just 10% of YouTube consumption by time viewed.

Paramount’s merger with Warner Bros Discovery (WBD) would create a combined entity with net debt of $79bn and net leverage of 6.5x. To make the business sustainable, it will need to massively reduce costs, likely requiring content cuts.

Director general Simon Michaelides said advertisers “do not want to appear next to or near to harmful content, or inadvertently monetise it,” and that Isba would “continue to constructively challenge” social media platforms.