TikTok may soon have a new US owner after a ‘framework of a deal’ between US and Chinese leadership was announced. But uncertainty abounds over what it means for creators and advertisers, and for a powerful algorithm that could be controlled by a Donald Trump ally.

Owner Jenny Biggam reflects on how the agency grew from a small, offline-only outfit to the UK’s largest indie over two disruptive decades.

More than 70 leading UK creative voices and organisations have penned another open letter to Sir Keir Starmer, criticising his government’s failure to protect them against AI companies’ alleged copyright infringements.

The Media Leader tried on a dev kit of Snap’s next-gen AR glasses, which Snap says represents the future of consumer tech. Is the opportunity for brands akin to the launch of the iPhone or just another overhyped ‘innovation budget’ project?

The behavioural consultants speak to host Jack Benjamin about whether attention spans are truly shortening and why we still use social media even when so many agree it’s a negative force on society.

Analysis: The potential merger would likely result in a smaller streaming market and less content production. It would also consolidate powerful information ecosystems into fewer, Donald Trump-aligned hands.

Analysis: Netflix joined Disney and Roku in partnering Amazon DSP as the streaming wars get collaborative on advertising.

WPP Media has reorganised its leadership team to better align with CEO Brian Lesser’s vision to streamline operations. Who’s doing what?

Watts succeeds Ewan Douglas, who exited in the summer amid a restructure. He will be tasked with driving investment among SMEs and the indie agencies that serve them.

New IPA TouchPoints data found that weekly reach of ad-funded SVOD services jumped from 11% last year to 30% now.