The latest IPA Bellwether reported a net balance of 4.5% of firms upwardly revising their media budgets in Q1, driven by growth in online and video advertising.

Media leaders answer a trio of questions about what AI applications are actually proving value, what are mostly just hype, and how they might cause working practices to change.

The Active Ad Monitoring system processed 60m ads in 2025 and was the source of 68 formal rulings, equivalent to nearly one-quarter (23%) of all published rulings delivered by the regulator.

Year-to-date box office is tracking 8% ahead of last year after Q1, with admissions similarly up 7%. Revenue from cinema ad sales house DCM also grew 7% during the quarter.

The latest Digital Publishers’ Revenue Index Report found that total digital publishing revenues grew for the fourth consecutive quarter in Q4 2025, even as this growth was captured by a minority of titles.

The MPG was born out of the Advertising: Who Cares? initiative and will sit alongside the non-profit Account Planning Group (APG).

The retail media effort, which aims to “bring brand storytelling to high-intent shopping moments,” attracted early partners Diageo and PepsiCo.

The Guardian’s director of advertising and football special projects editor unpack the major threads of this year’s World Cup, both as a commercial opportunity, and an editorial one.

A look back at the biggest themes that have emerged in UK media during what has at times been a predictably chaotic Q1.

YouTube 5K (referred to by WPP’s media buying arm as YT5K) aims to make channel curation and creative versioning for YouTube more efficient.