Arena Media’s managing director discusses what it means to work for a ‘cultural media agency’, why brands are underinvesting in gaming, and how AI is changing the role agencies play for their clients.

Warc upgraded its 2026 global ad growth forecast, now expecting $1.39tn in total expenditure this year, but ongoing volatility caused by the crisis in the Gulf is placing a quarter of that growth at risk, with even greater implications for 2027.

Creators are now driving the news agenda, putting news brands in the awkward position of embracing a new medium for journalism without a sustainable funding model.

During a presentation at SXSW London, Neil Patel, co-founder of American digital marketing firm NP Digital, advised brands to acknowledge AI search as a demand-generator.

Year-to-date box office surpassed half a billion during the month (£505.3m) and is now running 11% ahead of the equivalent period in 2025 and 33% ahead of 2024.

Thinkbox’s chief strategy officer sits down with host Jack Benjamin to discuss how brands are advertising through macroeconomic adversity, and how they should reconsider how to best make a cultural impact through their advertising.

A new study by WPP Media and Thinkbox found that brands are underinvesting in advertising — and doing short-termism wrong.

Google is also now required to ensure that publisher content is “properly attributed, using clear links, in AI-generated results”. The tech giant will have nine months to implement changes.

Global Street Art CEO Lee Bofkin offers a peek inside his extraordinary archive and shares why he thinks artistry is undervalued in OOH.

AI-driven adspend, defined as a media buying and delivery decision made by an AI-powered algorithm, is forecast to hit £18bn in 2030 as platforms embrace agentic sales.