Laura Kell, Olya Dyachuk and Marcos Angelides share how brands are working to show up in large-language models and what marketers need from AI companies as the likes of OpenAI are embracing advertising.

Netflix expands ad inventory into video podcasts and vertical video. EMEA ads VP Damien Bernet sits down with The Media Leader to discuss the streaming giant’s plans.

A majority of the UK’s largest national radio brands registered year-on-year contractions, including Global’s Heart, Capital and Smooth, as well as Bauer’s Hits Radio portfolio (-8.3% to 12.1m) and Greatest Hits Network (9.7% to 6.8m).

Total digital listening now comprises more than three-quarters (76%) of overall radio listening, according to the latest Rajar figures.

Katharine Viner delivered a pointed speech last week praising the importance of independent journalism as tech platforms have ‘downgraded truth’. But publishers have been urged to act more like creators on those platforms.

ITV’s Sameer Modha and consultant finance director Nimmi Shah join Jack Benjamin to discuss macro pressures facing CFOs, why outcomes matter more than eyeballs, and the implications of AI on financing.

The pilot, which has been live in the US since February before expanding to Canada, Australia and New Zealand, will launch in the UK, Brazil, Japan, South Korea and Mexico “in the coming weeks”.

Aura is billed as a proprietary audience access and content classification solution.

A new report published by the Professional Publishers Association (PPA) and Enders Analysis and presented at the PPA’s annual Festival recommends publishers ‘don’t need to be everywhere’.

Tesco Media and Insight Platform’s MD discusses the state of the retail media market, how Tesco sizes up to global competitors, and whether shopping habits are changing amid macroeconomic turbulence.