Outgoing and incoming Isba directors general Phil Smith and Simon Michaelides speak about the next stages of Origin, loss of trust between agencies and clients, challenges facing CMOs, and whether there should be an Isba for small businesses.

At last month’s Future of Media London event, Rak Patel, Kelly Williams and Brett Aumuller called for advertisers to reduce their spend on Meta by 30% and reinvest that budget into ‘trusted’ media.

Digital subscriptions will be priced at £16 per month or £144 per year, though readers under the age of 35 will qualify for a 50% discount.

The TV company’s latest Showcase event pushed advertisers to invest in Sky content on digital platforms, promoting its presence on competitors like YouTube.

An additional 42% of Brits are “open” to cycling, implying a growing normalisation of churn. The solution for streaming services? Shift focus from acquisition to loyalty.

At the PPA’s Independent Publishers Conference, Jack Davenport discussed why a lack of measurement standards is holding back podcast investment, and how Goalhanger has unlocked revenue growth through an embrace of video and social.

Analysis: The deal will raise competition concerns as it reshapes a flagging newspaper industry.

The former IPA president speaks to Jack Benjamin about his new role at PMG, the agency’s growth strategy, whether his People First IPA agenda had an impact, and the future of the agency model.

MNC Ventures has taken a stake in Native, a company that aims to connect university students to brands.

Marketers are embracing “interactive branding” amid a wider push to better balanace long-term brand building with short-term sales results, McKinsey’s ‘State of Marketing Europe 2026’ report found.