Publicis Media led both of Comvergence’s total and net new business global rankings last year, generating $10bn in new client billings.
ARCHIVE ▸ Jack Benjamin
GB News’s new chief revenue officer explains why he joined the broadcaster, addresses whether GB News is akin to ‘Reform TV’, and explains his strategy for driving advertising revenue growth.
The Government has walked back a proposed policy that would have carved out an exception to existing copyright law to allow AI companies to train models on copyrighted works unless publishers explicitly opted out.
The not-for-profit industry body that measures direct mail has released a new analysis in partnership with the Data and Marketing Association that proves the value of “Super Touchpoint planning”, a framework that aims to help media planners identify “the most valuable contact points” for their campaigns.
The initiative, founded in 2024, convened neurodivergent leaders this week to discuss how the media and advertising industries can benefit by being more inclusive of neurodivergence.
The News Alliance surveyed media agencies and advertisers, finding that brand safety concerns are still causing hesitation to include news on media plans — despite research showing advertising on news doesn’t have adverse effects on brands.
The startup will help brands and their agencies identify which interactive experiences drive online purchases, rather than merely impressions.
BBC iPlayer general manager Kerensa Samanidis sits down with Jack Benjamin to discuss the BBC’s charter review, how it’s positioning itself to compete against global streamers, and the importance of producing homegrown content.
A spokesperson for IAB UK said it aims “to work with the broadest possible membership to help make digital advertising better for everyone and address shared industry challenges.”
To mark the launch of our new feature series, The Media Leader sits down with Channel 4’s commercial team to understand why its taking a platform mindset while going on the offensive against ‘toxic’ online advertising environments.
