A report from the World Federation of Advertisers has found that less than one-fifth of multinational brands now use labour-based remuneration models.

John Cross, Dean Scoggins, Nikhita Chulani and Henry Williams speak with James Longhurst about how publishers embraced multi-platform strategies during this year’s biggest global cultural event.

Barb data seen by The Media Leader shows streaming giants’ top UK titles are dwarfed by PSBs in total audience reach, but reach isn’t everything to TV planners.

Analysis: By settling with US state attorneys general, Paramount’s path is clear to acquire Warner Bros Discovery. Has it created a conglomerate to rival the tech and streaming giants? Or will a decline in media plurality and high debt weigh on the new company’s ambitions?

Organisations ‘over-corrected’ in hiring based on technical skills rather than critical and strategic judgement, and incentives are needed to reward AI adoption, report says.

The latest figures from COMvergence show a three-horse race emerged for new business in the first half of the year.

IPA data exclusively shared with The Media Leader has shown an uptick in planners at 49 UK agencies, bucking wider industry trends around hiring.

Craft Media London’s co-founders join host Jack Benjamin to discuss better planning practices and how to incentivise them.

The UK’s largest publisher is planning to make 65 commercial roles redundant. Reach has also announced it planned to reduce its editorial staff by 160 jobs.

New research from Newsworks has quantified the commercial value of culture, finding cultural relevance is worth an estimated £147bn to UK consumer spending.