Comcast Advertising’s president explains that as TV becomes easier for small- and medium-sized enterprises (SMEs) to buy, the standards by which TV advertising is measured must adapt.

A decision to appoint the next CEO of Channel 4 could come as soon as next week, interim CEO Jonathan Allan revealed in conversation at Tuesday’s Future of TV Advertising Global event in London.

The Guardian’s chief advertising officer returns to discuss the implications from the title’s latest “Shift Happens” report.

WPP Media are forecasting a sunny, if consolidated, expectation for growth in 2026. This year uncertainty over tariffs didn’t have quite as big an impact on consumer spending or ad revenue as anticipated.

Year-to-date, total box office gross has surpassed £965m, running 2% ahead of 2024 and 1% behind 2023. November box office for the UK and Ireland totaled £85m, a 33% decline from last November against a challenging comparable.

The transaction, valued at $82.7bn (including debt) is expected to close by Q3 2026, after Warner Bros Discovery carves out its linear TV businesses into a new company, Discovery Global.

David Amodio and Jay Kassam will join the new-look senior commercial leadership team as head of sales, and head of business operations and revenue innovation, respectively, beginning in January.

Outgoing and incoming Isba directors general Phil Smith and Simon Michaelides speak about the next stages of Origin, loss of trust between agencies and clients, challenges facing CMOs, and whether there should be an Isba for small businesses.

At last month’s Future of Media London event, Rak Patel, Kelly Williams and Brett Aumuller called for advertisers to reduce their spend on Meta by 30% and reinvest that budget into ‘trusted’ media.

Digital subscriptions will be priced at £16 per month or £144 per year, though readers under the age of 35 will qualify for a 50% discount.