At LEAD, Meta’s Rima Amin disputed a November Reuters report of an internal document that said Meta earned 10% of its 2024 revenue from scam ads. The lower figure would still account for $5bn to $7bn in revenue.

The Best Practice Guide for the Responsible Use of Generative AI in Advertising includes eight principles to consider, as well as actionable steps for incorporating them into working standards.

UK & Ireland MD Caroline Orange-Northey speaks to The Media Leader about how Pinterest’s recent layoffs are being conducted to ‘future-proof’ the business, and how the platform is looking to innovate its AI and commercial offerings. 

The UK’s data protection regulator has launched an investigation into X and xAI over Grok’s creation and circulation of sexualised content.

The Trump administration’s threats to Greenland, tariff policy, and deployment of ICE officials to terrorise its population could create brand concerns come this summer’s World Cup. Yet so far, it’s still business-as-usual for advertisers.

The Advertising Association’s communications director and the chair of CAP and Credos speak about takeaways from their new book, ‘Trusted Advertising’, including whether advertisers are sufficiently valuing trusted media channels, and what they can do to better build trust in their brands.

The latest Expenditure Report betrays a polarised growth picture for the industry, with search and online display formats accounting for 83% of total adspend.

The service has been suspended following the receipt of the letter by both Barb and panel organiser Kantar Media.

The toolkit provides access to Waymark, an AI creative studio that helps brands ‘instantly’ generate ‘TV-ready’ ads.

Advertising that significantly increases brand trust is highly effective at driving business growth and brand uplifts.