The indie bought ads on behalf of three clients across news deemed “brand unsafe” on The Times, the Telegraph, The Guardian and The Independent. The result? Increased campaign effectiveness.
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During a presentation at The Future of Audio and Entertainment, Bauer Media Advertising’s MD explained the company’s strategy for AudioXi and suggested audio is underinvested relative to its audiences and effectiveness.
In-game advertising CPMs fell during late winter and summer last year, despite relatively consistent playtime during those months.
Edmunds was set to lead the outlet’s commercial efforts following its acquisition by Tortoise Media, but departed the company after a few days.
The Observer’s co-CEO discusses why the relaunched title aims to be a newspaper with ‘the sensibility of a magazine’.
The publisher-backed online ad sales house aims to grow headcount by 20% this year as it targets growth outside the UK.
COO Jonathan Allan will be interim CEO while the board considers a successor.
Chalisey succeeds Euan Mackay, who will be promoted to CEO of the OOH JIC following the departure of Denise Turner in June.
Specsavers’ head of media, connections planning and insights joins Jack Benjamin to discuss how the retail chain has built a strong brand through consistent creative messaging and media investment.
Kantar’s latest Entertainment on Demand report found new streaming subscribers are increasingly flocking to ad tiers. Meanwhile, growth for Apple TV+ and Mubi have led to increased competition.