Analysis: While AV buyers say planning strategies are unlikely to be affected, YouTube has moved to align its public-facing audience measurement with platform standards rather than TV standards.

A new legal filing by a former WPP executive claims Sony independently investigated the holding group’s proprietary media trading activity, finding evidence WPP wrongly retained $350m in client rebates. 

Metro’s editor-in-chief and commercial director discuss how the title has adapted to changing commuting habits and declining referral traffic with new distribution strategies.

Analysis from the Energy and Climate Intelligence Unit adds to concerns that national newspapers are failing to link this summer’s extreme weather to climate change and the net-zero policies necessary to mitigate its drastic effects.

The Big Four global agency holding groups reported mixed results in the second quarter, ranging from an improved decline by WPP to mid-single-digits organic revenue growth for both Omnicom and Publicis Groupe.

Year-to-date box office has surpassed £783m, running 18% ahead of 2025 and 34% ahead of 2024 in what is shaping up to be by far the biggest year for cinema since the Covid-19 pandemic.

Enders Analysis’ media policy lead discusses the Sky-ITV deal, what a new BBC funding model could look like, and how UK broadcasters are cautiously embracing social media distribution strategies.

Analysis: Ballooning AI costs will need to be balanced with real business results. Meta, without a cloud business, is likely to have the hardest time proving the value of its spending spree.

The latest AA/Warc figures show growth in Q1 was once again largely driven by digital channels, with the biggest growers including social media (+17.7%), retail media (+17.9%), and OOH (+15%).

The organisations said in a joint statement they are “fully aligned in the view that brands, platforms and consumers will all benefit from brand-safety innovation.”