Nearly three-quarters (73%) of adults say they now access news using online intermediaries including social media, video-sharing platforms, search engines, news aggregators and AI tools, compared to just 57% who say they access news directly through publishers’ websites and apps.
ARCHIVE ▸ Jack Benjamin
The partnership will take effect next year, and will be the first time advertising for both Channels 4 and 5 is handled under one roof.
The digital publishing ad platform has launched a new product aimed at letting advertisers optimise toward performance outcomes.
Havas Media Network’s head of SEO and GEO talks GEO strategies and who the early winners and losers are in the developing AI search market.
Calm Media Investments prevailed over Alive Communications in the final to win this year’s 32-team charity padel tournament.
Digital advertisers, agencies and brands will now be offered compliance support from Clearcast for the first time through an AI assestment tool, iClear, and a human review service, allClear.
Madison & Wall’s latest global ad market forecast expects social, commerce and search to grow double-digits this year, as Alphabet, Meta and Amazon benefit from incumbent status.
Shared media experiences have become increasingly rare in the smartphone era, IPA’s Making Sense report has found, with substantial gaps emerging between genders and generations.
Websites have seen an increase of more than 60% in visits from AI harvesting bots in the last 12 months, according to new data from 51Degrees.
SPUR’s technical lead discusses how the initiative’s telemetry standard will help publishers create a new marketplace to receive fair value from AI companies.
