A new study examined how high-attention media formats boost profitability, uncovering an ‘astonishing absurdity’ in marketing practice.

The initiative’s “baby POC” is moving into its teen years by expanding its panel and capabilities, and it is inviting more advertisers to take part.

Digital ad revenue totalled £18.7bn in H1 and is expected to grow 10% annually in 2025 and 2026, reaching £45bn by next year.

Nabs’ Advice Line lead answers submitted questions on topics relating to redundancy, networking, and supporting working mothers, among others.

An estimated 100 of the 300 websites that belong to the Independent Publishers Alliance are unlikely to survive the next 15 months, a board member has warned, as referral traffic from Google dries up.

TikTok may soon have a new US owner after a ‘framework of a deal’ between US and Chinese leadership was announced. But uncertainty abounds over what it means for creators and advertisers, and for a powerful algorithm that could be controlled by a Donald Trump ally.

Owner Jenny Biggam reflects on how the agency grew from a small, offline-only outfit to the UK’s largest indie over two disruptive decades.

More than 70 leading UK creative voices and organisations have penned another open letter to Sir Keir Starmer, criticising his government’s failure to protect them against AI companies’ alleged copyright infringements.

The Media Leader tried on a dev kit of Snap’s next-gen AR glasses, which Snap says represents the future of consumer tech. Is the opportunity for brands akin to the launch of the iPhone or just another overhyped ‘innovation budget’ project?

The behavioural consultants speak to host Jack Benjamin about whether attention spans are truly shortening and why we still use social media even when so many agree it’s a negative force on society.