GroupM’s president of global business intelligence breaks down the latest This Year Next Year report and why it presents optimism about digital-driven global adspend growth despite uncertain economic conditions.
ARCHIVE ▸ Jack Benjamin
Paddington in Peru, Gladiator II, Wicked and Moana 2 opened in consecutive weeks in November, driving box office and admissions growth that is likely to sustain through to the end of the year.
Outgoing CEO Jon Steinberg highlighted the return to growth as an encouraging sign that Future’s growth acceleration strategy is beginning to pay off.
During a webcast, ITV executives shared their vision for ITV’s content strategy as the broadcaster adapts to the streaming market.
Founder and current CEO Graham Brown will become executive chairman.
Opt Out’s operations chief Linda Worp discusses how more online users are hitting “reject all” on data trackers, why this is a blind spot for publishers and what Opt Out is doing to support them.
Ipsos has confirmed it is talks to purchase Kantar Media. Doing so would consolidate its control over TV ratings measurement for a supplier that already works with several JICs.
Three months since Google began rolling out AI Overviews in the UK, publishers are attempting to understand the precise impact on traffic, with some outlets reporting a substantial drop in engagement from search.
Nabs CEO Sue Todd discusses the impetus for launching the Managers’ Mindsets initiative and considers best practice for increasingly younger managers being asked to wear more hats.
Exclusive: Barb is in active talks to join Origin under a plan that would see the cross-media measurement platform incorporate two reports with different viewability standards.