A new study commissioned by Newsworks found voters are likely to turn to reputable sources of information ahead of casting their votes on Thursday.
ARCHIVE ▸ Jack Benjamin
Reporters Jack Benjamin and Ella Sagar discuss The Media Leader Awards, the importance of social media to this year’s election and the EU’s potential action against Apple.
The ADsorption Index attempts to move the attention conversation away from “eyes on the screen” and towards an understanding of the emotional state of audiences.
At a panel in Cannes, adtech leaders discussed what the deprecation of the cookie will mean for the future of digital measurement and whether performance campaigns will need to be rethought.
The Global Principles for Information Integrity framework calls for co-ordinated action to improve the safety of international information spaces.
Both social media companies separately told The Media Leader how their communities are core to the “journey of discovery”.
Jury president Prerna Mehrotra said the decision was unanimous for its unique and effective use of data and technology.
The publisher has more than 20 original shows in development that will roll out across YouTube and social video platforms over the next year.
On the day of its sixth anniversary, Ozone, the digital advertising platform for premium publishers, has been found by PwC to have demonstrated effectiveness in cookieless environments.
The tool enables publishers to easily check their carbon output so they can adapt to improve their sustainability scores.