Marketing budgets were revised upward again in Q2, according to the latest IPA Bellwether report, even as war in the Middle East has caused an increase in pessimism over financial prospects. Investment in main media was revised upward, entirely thanks to growth in video budgets.

The report argues that brand advertising should be brought within scope of existing regulation “as soon as possible” and that HFSS ads be banned from OOH by July 2027.

A study conducted by consultancy MTM found that the commercially available cultural moments people most recalled from the last 12 months are dominated by TV, cinema and sport.

Bauer, Future, Hearst UK, Hello!, Immediate and Time Out’s unified programmatic marketplace is driving early growth in programmatic business through six-figure display campaigns from a variety of brands.

Ansell will succeed outgoing president Andria Vidler following the completion of her two-year tenure in the spring of 2027.

Analysis: Netflix is positioning itself as a legitimate alternative to YouTube for finding (and advertising against) content from premium publishing brands.

Host Jack Benjamin spoke with Armstrong in sunny Cannes about how NYT’s strategy of surrounding its news reporting with verticals like cooking and games, its international expansion, and why it’s pivoting to video.

Host Jack Benjamin sits down with Channel 4’s head of sales, and head of business operations and revenue innovation, to discuss Channel 4’s go-to-market strategy for mid-market advertisers.

The Media Leader sits down with Mail Metro Media’s new-look commercial team to discuss how the publisher’s sales arm is ‘moving as quickly as a tech company’ amid an ‘existential’ time for the publishing industry.

Analysis: The acquisition is likely to draw close scrutiny from regulators. TV ad buyers favour the deal as a way to simplify TV planning and measurement, but downstream effects could compound.