UK broadcasters are betting their new ad marketplace will lure digital-native brands to TV, creating implications for how the medium is bought.

Nando’s is the inaugural UK sponsor for the format, which aims to provide another lower-funnel option for advertisers looking to drive foot traffic to stores.

Havas Media Network UK’s chief digital officer speaks to host Jack Benjamin about how AI search will make upper-funnel brand strategies more important and why publishers would be wise to lean in to the new era of search even if it puts them at a disadvantage.

The Professional Publishers Association has proposed the CMA introduce conduct requirements for Google and others around transparency and clear attribution.

The title is leaning in to “talent-led media”. Al Brown, head of content at its new studio arm, discusses the merging of interests between publishing brands and personal brands.

Publishers without a sufficiently diversified business model — and strong brand affinity — face sharp declines in revenue without reliable referral traffic. The same is true for brands’ websites and KPIs will need to change.

Brand Insights AI aims to empower brands to understand and optimise their presence on leading large-language models used for AI search.

Daivid’s chief growth officer joins Jack Benjamin to discuss why creative should be data-led to better align with media strategy and outcomes-based considerations.

As DTC subscriptions plateau, Disney is seeking incremental reach via content deals and live sports.

The agency’s leadership believes Kite Connect will help brands diversify their AV media mix with an outcomes-driven, cross-channel approach.