The latest Expenditure Report betrays a polarised growth picture for the industry, with search and online display formats accounting for 83% of total adspend.
ARCHIVE ▸ Jack Benjamin
The service has been suspended following the receipt of the letter by both Barb and panel organiser Kantar Media.
The toolkit provides access to Waymark, an AI creative studio that helps brands ‘instantly’ generate ‘TV-ready’ ads.
Advertising that significantly increases brand trust is highly effective at driving business growth and brand uplifts.
At The Year Ahead event in London earlier this month, The Media Leader’s content director James Longhurst and senior reporter Jack Benjamin parsed through the key themes of 2025 and open questions for 2026, with input from industry leaders.
The group, convened by non-profit Inside track, has released a memo warning that the industry is failing in its moral duty to society by funding hate, paying lip service to sustainability, and rolling over in the face of anti-DEI rhetoric.
Tom Laranjo speaks to The Media Leader about why Serviceplan Group restructured its agencies under the House of Communications banner, and his plans for the new entity.
The industry trade body has created a thought-leadership platform to help ad agencies navigate practical AI deployment.
Analysis: OpenAI has taken on a huge amount of debt to make its AI future a potential reality. An advertising model is needed to drive increased revenue, but are advertisers interested?
The Observer’s new commercial chief speaks about why he’s prioritising a “luxury” experience for clients, and the effort to diversify the title’s fledgling product offering.
