The cross-media measurement initiative has appointed Pure X Media, ABC and Milton Data to evaluate core elements of its methodology.
ARCHIVE ▸ Jack Benjamin
UK CEO Kate Rowlinson and other industry figures discuss GroupM changes including the InfoSum acquisition, Brian Lesser’s data-led strategy, a return-to-office mandate and the “pressure to perform”.
DCM CEO Karen Stacey joined host Jack Benjamin to discuss new research on how context drives price premiums and unpack what has driven DCM’s 33% revenue growth in Q1.
Bridget Jones topped the box office once again, but a relatively weak offering compared poorly with last March’s Dune: Part Two.
Donald Trump’s wide-reaching tariffs, announced on 2 April, are likely to have severe negative consequences on ad budgets globally, according to analysts.
New research from MG OMD and Reach unpacked the importance of community to personal identity and suggested brands should consider community-based targeting to appeal to consumers authentically.
Wlazik replaces outgoing Europe sales VP Stuart Flint, who announced he was leaving the short-form video giant last week.
The appointment comes as Octave transitions towards sole ownership after News Broadcasting acquired Bauer Media’s stake in the digital audio marketplace in June.
Piers North has been named CEO with immediate effect.
The PPA CEO breaks down the arguments for and against maintaining strong copyright protections for publishers and artists, and explains what is at stake for a magazine industry already in a state of digital transition.