Damien Bernet, Netflix’s EMEA ads VP, described the expansion of its programmatic partnerships as the latest step in Netflix’s broader strategy to offer the benefits of TV and digital advertising.

Podcast: Stephen Miron sat down with The Media Leader columnist Omar Oakes at last autumn’s Future of Media London conference to reflect on his career and legacy at Global.

As part of its “business for good” ethos, the broadcaster plans to launch a competition to reward five B Corp companies with free airtime.

A new study by Vevo and Amplified Intelligence found “premium” YouTube channels drive 40% more active attention than non-premium channels.

StrategyChain will offer four core services — brand strategy, communications strategy, product innovation and business transformation — with the goal of helping clients build brands “from social out”.

Total magazine circulations fell again last year as consumer and special interest titles face challenges in retaining subscribers amid a transition to digital. But bright spots remain for some current affairs and fashion publications.

Growth in the number of SMBs is key to the success of Snap, Pinterest and Reddit. But each company has more up its sleeve in the medium-to-long term.

MG OMD’s CEO on the need to move beyond demographic-targeting practices, learnings from handling the government account during the pandemic and concerning rollbacks in DEI and ESG initiatives.

The broadcaster intends to relaunch its streaming offering this year, with an eye towards attracting SMBs by simplifying its ad buying platform.

OOH revenue in the UK grew 7.7% year on year to reach £1.4bn.