During a Thinkbox event last week, agency researchers argued that the industry should instead look at scale, efficiency and time.

YouTube’s ad revenue increased 21% year on year to $8.09bn and shows little sign of slowdown.

The company reported revenue growth of 21% in Q1, helped by 85% growth in smaller advertisers using the platform.

A World Media Group panel in London discussed how AI has the potential to upset the status quo, even though progress is slower than expected.

While 50% of 18-34s say they trust advertising, just 39% of 35-54s and 22% of those aged 55-plus agree, according to AA research.

An OOH campaign was created by Samsung and Starcom in partnership with TfL to launch the Galaxy S24.

Advertising offers a profit return on investment of over £4, with TV providing the majority of this payback despite relative underinvestment, Thinkbox research shows.

Gen Z over-indexes in watching influencer content and gaming. Are brands struggling to keep up?

The integration will include reports against more than 500 audience segmentations across the video-sharing platform.

The Wall Street Journal, along with sibling titles Barron’s and MarketWatch, will join the UK publisher alliance.