Leading strategists responded to questions about best practices for media planning at The Future of Brands 2024.

New features include full image and text generation, among other updates to Meta’s Advantage+ products.

Year-to-date box office is now tracking 3% down compared with the year before, although Q1 attendance figures were still positive.

Lea Sandell described how Lego considers its social strategy and how changes to social media platforms are creating new challenges and opportunities.

Ocean, Open Media and Metro donated ad space for ad activity to kick off the first-ever Trans+ History Week across the UK.

The company has also promoted Sammie Eales as it looks to enrich its commercial data offering.

The travel company wanted to be seen as more than just a place to book package holidays and used Amazon Prime Video’s The World Cook to get the message across.

The Daily Mail’s commercial arm announced strategy to target the 13m gamers in its extant audience for new content.

Barb Panel Plus will replace Dovetail Fusion and embrace return path and first-party server data.

Waterson has served as interim editor-in-chief since February.