Marketers are embracing “interactive branding” amid a wider push to better balanace long-term brand building with short-term sales results, McKinsey’s ‘State of Marketing Europe 2026’ report found.

Hannah Blake and Nick Moar, leaders of the Daily Mail’s new social publishers, discuss their editorial and commercial visions for DMG Newmedia and Creator Media, and how social can be harnessed to build publishing brands in a new era.

Media budgets are expected to grow “confidently” in 2026, with UK marketers signifying a shift back to brand investment in an effort to rebalance years of performance-driven focus.

Sampson intends to step down at an unspecified date next year. Barb has begun its search for a new chief executive.

Mediasense’s chief strategy officer returns to the podcast to unpack its recent ‘Future of Media Organisations’ study and discuss why media integration – rather than scale – is the key to success moving forward.

Tom Armstrong speaks to The Media Leader about how The New York Times is adapting its output to become a daily habit for consumers — be it through news, games or personalised sports coverage — and what that means for its growing advertising model.

At COP30, the group provided five actionable steps businesses can take to meet the UN Secretary-General’s call to halt fossil fuel advertising.

At ITV’s annual Palooza event, the broadcaster debuted a new addressable advertising product and announced a tie-up with TikTok as it sought to project confidence just days after rumours swirled of a potential sale to Sky.

Amazon claims the tool allows advertisers of all sizes to create “high-quality” video ads within minutes.

Revenue grew in the double-figures for the likes of Big Tech companies Alphabet, Meta, and Amazon, as well as smaller social media competitors Snap, Pinterest and Reddit.