Open Call will allow brands to place an open request to creators for sponsored content.

Senior directors of global media Jennifer Burch and Kristina Fields discuss navigating tariff uncertainty, how their relationship with agencies has changed over time and the importance of brand safety.

The group now expects global ad revenue to grow 4.9% to $979bn this year. The UK also received a downgrade due to macroeconomic uncertainty and the forthcoming LHF ban.

Stagwell News Network has launched in partnership with eight publishers as a new study of US adults found rising news consumption and greater ad lift among engaged news consumers.

The broadcaster announced two other commercial innovations at its Showcase event in Manchester: Lead Gen Ads and YouTube Affinities.

Lindsay Hong, co-founder and CEO of the SaaS company, explains how big data can now be used to predict which creative assets work best in different media environments.

Clancy discusses how the popular streaming platform wants to grow its ads business while maintaining a quality user experience — and how brands can embrace going live.

The group has also for the first time provided a split view of ad revenue, comparing how the top 350 largest global brands spend relative to SMBs.

WBD plans to split itself into two public companies by next year, with one maintaining its film properties and streaming service, while a global networks company will own CNN, TNT Sports and Discovery.

He will step down on 31 December, with the search for a successor already under way.