Analysis: Private equity could see an opportunity to invest in the league as streamers are likely to continue to bid up the price of media deals.
ARCHIVE ▸ Jack Benjamin
Wolfson joins in the newly created role of international president to oversee Captify’s commercial business outside North America.
Influencer CEO Ben Jeffries and chairman Stewart Easterbrook discuss the growth prospects for the independent influencer marketing agency and why influencers are getting looks for both creative and media budgets.
Google’s new AI photo editing feature “has the potential for misuse on a mass scale” despite its impressive tech, according to some tech experts.
According to the agency’s CEO and global client director, brands have taken a more “unified” approach to advertising against both the Olympics and Paralympics this year.
Media companies rebrand often, with widely varying degrees of success. Here are 13 recent rebrands, inclusive of successes and stinkers.
Industry leaders expressed dismay at GARM’s shuttering due to the lawsuit filed by X and called on advertisers to steer clear of the platform.
WBD reported a $9.1bn impairment charge on its TV networks division. Here’s what you need to know about the state of the company.
Spotlight will provide landing pages for popular IP that will help organise and promote upcoming entertainment releases.
Jack Benjamin and Omar Oakes discuss major stories, including the verdict in Google’s US antitrust case and how social media companies have been implicated in the spread of far-right violence across the UK.