The tech giant announced a slew of new ad formats for AI search and will roll out its Universal Commerce Protocol to AI Mode and YouTube. It is also launching a new Ask Advisor AI marketing assistant to help brands automate their campaigns across Google’s adtech stack.
Channel 4 reported a -1% year-on-year decline in total revenue to £1.03bn in fiscal year 2025, with the broadcaster’s leadership highlighting its “resilience” in the face of “cyclical and structural” pressures facing the UK TV advertising market.
The lobbying effort comes after the announcement of the Regulating for Growth Bill, with IAB UK finding that 95% of digital advertising companies are using AI, compared to just 16% of total UK businesses.
Isba director of media Steve Chester will succeed George as interimin managing director.
Laura Kell, Olya Dyachuk and Marcos Angelides share how brands are working to show up in large-language models and what marketers need from AI companies as the likes of OpenAI are embracing advertising.
Netflix expands ad inventory into video podcasts and vertical video. EMEA ads VP Damien Bernet sits down with The Media Leader to discuss the streaming giant’s plans.
A majority of the UK’s largest national radio brands registered year-on-year contractions, including Global’s Heart, Capital and Smooth, as well as Bauer’s Hits Radio portfolio (-8.3% to 12.1m) and Greatest Hits Network (9.7% to 6.8m).
Total digital listening now comprises more than three-quarters (76%) of overall radio listening, according to the latest Rajar figures.
Katharine Viner delivered a pointed speech last week praising the importance of independent journalism as tech platforms have ‘downgraded truth’. But publishers have been urged to act more like creators on those platforms.
ITV’s Sameer Modha and fractional CFO Nimmi Shah join Jack Benjamin to discuss macro pressures facing CFOs, why outcomes matter more than eyeballs, and the implications of AI on financing.
