Kantar’s ‘Blueprint for Brands’ offers a framework for marketers to reconsider their brand strategies and underscores the importance of differentiation, not just distinctiveness.

The pet-food brand is sponsoring weekly cinema showings for dog owners and their canine companions.

Young media planners discussed the need for publishers to be louder and provide better measurement insight at the PPA Festival.

The two companies have announced a streaming bundle for the US market, inclusive of Disney+, Hulu and Max.

Leading strategists responded to questions about best practices for media planning at The Future of Brands 2024.

New features include full image and text generation, among other updates to Meta’s Advantage+ products.

Year-to-date box office is now tracking 3% down compared with the year before, although Q1 attendance figures were still positive.

Lea Sandell described how Lego considers its social strategy and how changes to social media platforms are creating new challenges and opportunities.

Ocean, Open Media and Metro donated ad space for ad activity to kick off the first-ever Trans+ History Week across the UK.

The company has also promoted Sammie Eales as it looks to enrich its commercial data offering.